Our client is a fast-growing SaaS startup transforming how businesses manage, optimize, and scale their fleets. We empower operators with data-driven insights, automation, and modern fleet intelligence to lower costs, boost efficiency, and prepare for the future of connected mobility.

As we scale, we are seeking a visionary Head of Marketing to lead our client’s go-to-market strategy, build brand presence, and create predictable growth engines.

The Role

You will own the entire marketing function, driving both strategy and execution. As a member of the leadership team, you will partner closely with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate our client’s market penetration.

- Strategic Leadership

- Define and execute our client’s go-to-market (GTM) strategy in alignment with company objectives.
- Position our client as a thought leader in fleet management SaaS, shaping the category narrative.
- Build, lead, and mentor a high-performing marketing team.

- Demand Generation & Growth

- Own the full-funnel demand generation engine across digital, content, events, and partnerships.
- Develop ABM (Account-Based Marketing) strategies to target key customer segments.
- Implement and optimize lifecycle campaigns to drive MQL → SQL → closed-won conversion.

- Brand & Product Marketing

- Build a differentiated brand identity that resonates with target customers.
- Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.




- Collaborate with Product to launch new features with strong positioning and adoption strategies.

- Analytics & Revenue Operations

- Establish KPIs, dashboards, and attribution models to measure marketing ROI.
- Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.
- Implement scalable MarTech stack to automate workflows and improve efficiency.

Qualifications
- 8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.
- Proven success in building demand gen engines and scaling pipeline in SaaS environments.
- Strong understanding of RevOps, sales-marketing alignment, and full-funnel analytics.
- Expertise in modern MarTech (HubSpot, Salesforce, ABM platforms, automation tools).
- Exceptional storytelling, positioning, and communication skills.
- Experience hiring, developing, and leading marketing teams.

What We’re Looking For
- A strategic operator who can see the big picture and execute with precision.
- Data-driven, but creative and brand-minded.
- Thrives in a startup environment—comfortable with ambiguity, resourceful, and hands-on.
- Passionate about mobility, SaaS, and scaling transformative technologies.

- Opportunity to define the category and shape the future of fleet intelligence.

- Work closely with a visionary founding team in a high-growth SaaS setting.
- Competitive compensation, equity, and benefits.
- Culture of innovation, collaboration, and continuous learning.

📌 Head of Marketing (Hybrid) (Sydney)
🏢 Whitecollars
📍 Sydney