Role: Creative brand & content strategist

Location: Adelaide, South Australia (four days/week in our city office, one day/week from home)

Employment status: Full time

Salary band: Competitive dependent on experience

We encourage applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities. We welcome applications from Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, mature-age people and people with visible and non-visible disabilities, regardless of sex, sexuality or gender identity.

To apply: Send Slice directors Vanessa & Lizzie an email to [email protected] introducing yourself. Attach your CV and be sure to include a link to your portfolio/website/examples of your work. Applications close 5pm September 27th. Send any questions to [email protected]. Any applications submitted solely via Linkedin or Seek will not be considered.

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Who we are

Slice is the marketing partner for ambitious brands navigating a changing internet.

We help brands understand what matters now, decide what’s worth acting on, and how to stay relevant to the people they want to reach. Our job is to cut through the noise and help our clients focus on what will actually move them forward – because more marketing isn’t always better marketing.

Current agency clients include the Adelaide Symphony Orchestra, BHP, Bridgestone, The Australian Centre for Social Innovation, SA Water, Coopers, RAA, RSPCA, Atelier Bond, The Department of Education, and many more.

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The role

We’re looking for a creative brand & content strategist, a mid-senior hybrid role responsible for shaping verbal brand identities, ideating multi-channel campaigns, and leading content strategy across a diverse roster of ambitious brands. Equal parts brand strategist, conceptual copywriter, and content architect, this role owns the creative narrative for our clients from brand identity through to multi-channel execution.

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Who you are

You’re obsessed with the power of words and narrative. Whether you’re crafting a verbal brand identity from scratch, coming up with a creative campaign, mapping out a multi-channel content strategy, shaping scroll-stopping social media concepts, or writing sharp website copy, you bring creative flair and strategic rigor to everything you touch.

You know that brilliant content starts with a deep understanding of human behaviour, and you excel at turning strategic audience insights into big creative ideas and distinctive brand voices. As a writer, you champion the value of transparency and clarity in communication,



and are skilled in helping organisations find ways of expressing what sets them apart.

You’ve got fearless command of the English language with impeccable grammar, sharp editing skills, and the ability to flex tone effortlessly across diverse client accounts – from corporate to cultural. You’re comfortable leading strategy sessions, presenting concepts to clients, and bringing a creative perspective to the table.

While you’re a big-picture thinker, you’re also grounded in execution. You understand digital channels, SEO/GEO and social platforms inside and out, and know how to translate big brand ideas into multi-channel content that actually performs.

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Role and responsibilities

Brand strategy and verbal identity

- Devise, write, and implement tone of voice, brand guidelines, and verbal brand identities for new and existing clients.
- Conduct audience and market research to uncover insights that inform brand messaging, positioning, and content frameworks.
- Design and facilitate brand strategy workshops and working sessions with key client stakeholders.
- Act as a brand guardian across agency accounts, ensuring client brand guidelines are maintained across all touchpoints.

Creative ideation and campaign management

- Lead creative campaign ideation and big-picture content thinking
- Develop prospective proof-of-concept creative frameworks and strategic angles for new business proposals.
- Translate complex business objectives into explicit, persuasive, and memorable creative concepts.

Multi-channel copywriting

- Write high-impact copy and content across a wide range of mediums, including website copy, EDMs, campaigns, digital media, print, and social.
- Create multi-channel content strategies and editorial plans that support client business goals and audience needs.
- Ensure all written content conforms to digital best practices and SEO/GEO principles.

Social media oversight

- Provide high-level creative direction and strategic oversight across assigned social accounts.
- Lead the social team in developing adaptive and innovative responses to briefs.
- Review and edit social content calendars created by the team to ensure copy is on-brand, error-free, and strategically aligned.
- Proofread, review and edit content for clarity, style, grammar and brand consistency.




- Analyse social media metrics and use data to continually improve our output and strategy
- Stay at the forefront of content marketing, digital trends, and emerging platforms, sharing best practices with the Slice team and clients.

Data and analytics

- Analyse key content metrics, translating performance insights into actionable improvements for future content.

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Experience and skills

- 4+ years of experience in a copy, brand strategy, or creative content role
- Demonstrated portfolio showing verbal brand identity development, campaign ideation, strategic copy, and multi-channel content execution.
- Proven track record of creating brand tone-of-voice documentation and messaging frameworks from scratch.
- Fearless command of the English language with exceptional proofreading, editing, and structural feedback skills.
- Solid presentation and stakeholder management skills, with confidence leading client workshops and pitching creative ideas.
- Solid understanding of content strategy, SEO/GEO best practices, website architecture, and digital distribution channels.
- Excellent project management and organisational skills, with a proven ability to juggle multiple clients in a fast-paced agency environment.

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Personal attributes

- Chronically online with an obsession for digital content and social trends
- Big-picture conceptual thinker with an obsessive eye for detail.
- Curious about human behaviour and what makes people tick.
- Self-motivated, proactive, and collaborative
- Acts with professionalism, integrity, and a growth mindset.
- Generous with creative ideas and enthusiastic about elevating the team’s craft.
- A 'can-do attitude' with flexibility and adaptability in dynamic environments
- Committed to continuous learning and professional development.

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Life at Slice

- Flexible working environment (including a dedicated WFH day each week).
- City-based location with a well-stocked kitchen.
- A day off for your birthday.
- Quarterly $100 book allowance (including team book-shopping outings).
- Commission paid on any new business brought into Slice.
- Competitive salary based on experience.
- Generous training and development budget.
- The chance to work on diverse projects and with thought-provoking clients

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To apply: Send Slice directors Vanessa & Lizzie an email to [email protected] introducing yourself. Attach your CV and be sure to include a link to your portfolio/website/examples of your work. Applications close 5pm September 27th. Send any questions to [email protected]. Any applications submitted solely via Linkedin or Seek will not be considered.

📌 Creative brand & content strategist (Adelaide)
🏢 Slice
📍 Adelaide