About the role The Creative Paid Social Strategist turns performance insights into scalable creative that drives revenue.

This is not a traditional brand creative role. This is lower-funnel, conversion-focused, data-informed creative strategy. You’ll translate paid social data into high-performing scripts, identify winning hooks and angles, and scale top-performing concepts across Meta and TikTok in all our markets. You will be an architect, a creative translator, optimiser, growth driver and connector.

Reporting to the Performance Director, you will lead creative performance strategy end-to-end, that means from ideation through to optimisation, bringing a structured testing mindset to creative while protecting July’s distinct brand tone.

If you love turning numbers into narratives and insights into ads that sell, this role is for you.

What you’ll be doing

Creative Strategy & Testing

- Develop performance-led creative briefs and structured testing roadmaps across paid social.
- Translate campaign data, consumer behaviour, and platform trends into scalable creative concepts.
- Identify winning patterns, hooks, formats and angles — and scale them systematically.
- Design and run structured creative experiments to improve ROAS and efficient acquisition.

Scripting & Production

- Ideate and script high-converting, direct-response video ads.
- Build performance-driven shot lists and structured low-fi shoots.
- Capture high-utility footage including multiple hooks, cutaways, product detail shots, reactions, and lifestyle moments to enable efficient testing.
- Produce and collaborate with creators to develop diversified, authentic, commercially effective content.
- Direct and coach creators, talent and internal teams to ensure strategic alignment.
- (Bonus)



Film and edit your own low-fi content using an iPhone and tools like CapCut.

Performance & Optimisation

- Manage paid social creative strategy from ideation through to campaign optimisation.
- Spot early performance signals — hook winners, fatigue trends, scaling opportunities.
- Pivot quickly based on real-time insights to protect efficiency and unlock growth.
- Monitor competitor activity, cultural shifts, and platform evolution.
- Explore AI tools to enhance ideation, scripting, production and workflow efficiency.

What you’ll bring

- Bachelor’s degree in Marketing, Commerce, Business or related field.
- 4–5+ years’ experience in creative strategy, paid social strategy or performance marketing (in-house preferred).
- Proven ability to translate data into creative frameworks and structured testing roadmaps.
- Strong experience scripting high-converting direct-response video ads.
- Deep understanding of paid social data across Meta and TikTok.
- Clear grasp of lower-funnel conversion tactics and customer psychology.
- Background in video production, content creation or creative direction.
- Experience working with creators, UGC, influencer or partnership ads.
- Strong stakeholder management and communication skills.
- Curious about AI tools and workflow optimisation.
- Experience staying ahead of platform trends and emerging ad formats.
- Bonus: You’re comfortable filming, producing and editing content independently.

Why join July?

We’re not just building beautiful products—we’re building a high-growth brand that values creativity, ownership, and innovation. At July, you’ll work alongside passionate, ambitious people and have a real impact on the success of the business.

We offer a team-oriented office environment, team events and classes, laughs and conversations around meals, plenty of snacks, product discounts, and opportunities to grow as we do.

📌 Creative Paid Social Strategist (Melbourne)
🏢 July
📍 Melbourne