Made for Moments? So are we.

At dusk, we’re here for all of life’s moments. The big, bold, heart-thumping ones. The quiet, cosy, just-passing-through ones. The ones you planned for months. And the ones that just… happened. We’re an Australian and Recent Zealand specialty retailer, known for creating premium home fragrance products designed in-house and exclusive to us.

With around 150 stores and a growing online presence, we’ve built a leading omni-channel business grounded in quality, accessibility, and experience. As we continue to grow, we’re looking for people who think differently, move with intention, and care about the impact they make. People who collaborate, take ownership, and aren’t afraid to challenge how things are done.

About the Role

As CRM Specialist, you’ll sit within dusk’s Digital Team and report to the Head of CRM and Insights, playing an instrumental role in bringing our customer communication strategy to life. You’ll own the day-to-day management of dusk’s loyalty program and customer communications, ensuring our email and SMS campaigns are delivered on time, on brand and to the right customers. You’ll be highly organised, detail-oriented and comfortable getting hands-on, while also understanding the bigger picture behind our customer experience strategy.

Working closely with our Digital, Marketing, Creative, Planning and Tech teams, you’ll help keep our customer database healthy and deliver engaging, relevant communications that drive customer connection and business results.

What You’ll Do

- Coordinate dusk’s loyalty program end-to-end, including member and admin enquiries, database health and program integrity
- Monitor and optimise always-on customer journeys and automated communications
- Plan, brief, execute and test email and SMS campaigns
- Develop and implement strategic customer segmentation to improve campaign relevance




- Create and manage creative briefs, assets and timelines in partnership with the Creative team
- Work closely with Marketing, Digital, Planning and other internal stakeholders to ensure campaigns are aligned and delivered on time
- Own weekly CRM and loyalty performance reporting
- Analyse campaign performance and use insights to inform future activity
- Support ongoing improvements to customer communications, journeys and the overall customer experience

What You'll Bring

- 3+ years’ experience working with CRM and marketing platforms such as Salesforce Marketing Cloud, Loyalty Management, Service Cloud, Klaviyo or Braze
- Hands-on experience with automated journeys, segmentation and email/SMS communications
- Experience managing customer databases and implementing triggered communications
- Confidence designing and implementing A/B testing
- Experience coordinating a loyalty program is highly regarded
- Experience with campaign reporting and performance analysis
- Strong understanding of email deliverability and compliance requirements
- Working knowledge of SQL, AMPscript, HTML and CSS is highly regarded
- Salesforce certifications are highly desirable
- Tertiary qualifications in Marketing, Communications, Economics or a related field

About You

- Highly organised with exceptional attention to detail
- Comfortable managing multiple projects and deadlines in a fast-paced environment
- Able to work independently and take ownership, while knowing when to flag or escalate
- A confident communicator who enjoys working with stakeholders across different teams
- A proactive and collaborative problem-solver
- Comfortable working through ambiguity and shifting priorities
- Commercially minded, with strong instincts for prioritising based on business impact
- Passionate about retail, brands and creating great customer experiences
- Enjoys working closely with creative teams and being hands-on in execution

📌 CRM Specialist (Sydney)
🏢 dusk People u0026 Culture
📍 Sydney