About BON CHARGE

BON CHARGE is Australia’s fastest-growing wellness brand, offering the widest range of premium, science-backed products under one roof. Founded in 2017, BON CHARGE is a pioneering technology company dedicated to simplifying wellness by delivering innovative solutions that enhance sleep, recovery, beauty, and overall wellbeing.

Named by LuxLife as Best Holistic Wellness Brand 2025 in Australia, BON CHARGE is committed to delivering premium experiences. Its mission is to simplify wellness, by offering the world’s best science-backed technology together on one platform. Our values are fulfilled by supporting more than 400,000+ athletes, doctors and other customers worldwide, who have chosen to drive tangible, positive changes in their lives.

With a bold vision for continued global growth, BON CHARGE is building a world-class team based in our state-of-the-art Sydney CBD office.

About the Role

We’re looking for a data-driven CRM & Loyalty Manager to lead our lifecycle strategy across email, SMS and web push — web push being BON CHARGE’s newest and fastest-growing engagement channel. Reporting into the Head of Customer Experience, this role is central to our customer engagement engine, responsible for building intelligent, value-rich journeys that drive repeat purchases, deepen brand loyalty, and extend LTV.

You’ll be the strategic owner of lifecycle marketing at BON CHARGE, architecting flows and journeys, setting segmentation logic and campaign strategy, and directing the CRM & Lifecycle Specialist, who owns day-to-day campaign build and execution. From welcome flows to win-backs across email, SMS and web push, you’ll turn customer data into meaningful, high-performing communications, collaborating with content, creative, and analytics teams throughout.

This is not a customer service or operational comms role. This is a growth and retention role, designed to maximise the commercial and relational value of BON CHARGE’s customer base through exceptional lifecycle storytelling and performance strategy.

This role has one direct report today - the CRM Coordinator.

Key Responsibilities

- Own CRM strategy across email, SMS and web push in Klaviyo, setting direction in partnership with the Head of Customer Experience
- Build, manage, and optimise all automated flows (journeys)



across the customer lifecycle and across email, SMS and web push (e.g. welcome, cart abandonment, post-purchase, replenishment, win-back) - the primary hands-on focus of this role
- Set the campaign strategy and calendar across email, SMS and web push, briefing the CRM & Lifecycle Specialist on objectives, audience and creative direction, the Specialist owns day-to-day campaign build and execution
- Direct and review the Coordinator’s campaign and channel execution, ensuring output matches strategy, brand standards and compliance requirements
- Own segmentation and list strategy, continuously test and refine audiences for maximum impact
- Oversee customer review monitoring (Judge Me, Trustpilot) ensures recurring themes are and reputation-sensitive issues are escalated and fed back into CRM messaging.
- Track performance metrics (LTV & Repeat Purchase, List Growth, Unsubscribe Rate, Open & Click Rates, Flows Revenue vs. Campaigns, Deliverability Rate, Customer Churn, SMS and push engagement), provide weekly reporting with insights and recommendations, and lead post-campaign reporting for major sends, launches and promotions
- Set creative direction and briefing standards for CRM campaigns and flows, partnering with the Coordinator and the creative and content teams on execution
- Champion data quality, compliance and deliverability best practices across email, SMS and web push
- Own the evergreen testing programme, A/B and incrementality testing, across copy, visuals, product mix, send timing and channel mix, working with the Coordinator to execute tests
- Set campaign readiness standards for all new product launches, sales, and promotional moments, ensuring the Specialist and wider team are resourced and briefed in time
- Identify new automation opportunities across email, SMS and web push to extend lifecycle value and deepen retention
- Deliver the longer-term retention roadmap, preference centre,



and subscriber experience journey set with the Head of Customer Experience

Key Requirements

- Deep hands-on experience with Klaviyo, particularly flows/journey building, segmentation, testing and reporting, plus working knowledge of campaign build across email, SMS and web push
- Proven experience in email, SMS and push marketing, ideally with a premium eCommerce or DTC brand
- Hands-on experience with A/B and incrementality testing across Flows and Campaigns within Klaviyo
- Proven ability to design and execute lifecycle journeys that drive revenue and retention
- Some experience leading or mentoring a specialist/coordinator-level team member, or clear readiness to take on a first direct report
- Strong analytical and problem-solving skills, can turn data into insights and action
- Excellent understanding of CRM KPIs (OR, CTR, CVR, LTV, deliverability, churn)
- Experience with segmentation logic, customer journeys and audience targeting
- Clear communicator, strong collaborator, and highly organised
- Basic knowledge of email, SMS and push compliance and deliverability best practices
- Familiarity with reporting platforms such GA4 & Shopify (a plus)
- Bonus: comfort with light copywriting or editing for CRM assets

Nice to Have

- Experience with global campaigns across AU, US, UK, CA
- Interest in wellness, health tech, or lifestyle consumer brands
- Prior exposure to SMS or push platforms beyond Klaviyo (e.g. Attentive, OneSignal)
- Experience in retention forecasting or LTV modelling

Why Join BON CHARGE?

- Be part of a global wellness brand at a pivotal growth stage
- Help build out a best-in-class retention engine that brings value to hundreds of thousands of customers worldwide
- Work alongside passionate founders and a supportive executive team that truly champions innovation and creativity.
- Competitive salary package and strong growth opportunities potential.
- A workspace that feels like a wellness retreat: our HQ is designed with intention, think diffusers with calming botanicals, a curated tea bar, gourmet coffee, natural light, and ergonomic stand-up desks.
- Join a team that genuinely values culture, fun, and connection, where wellness isn’t just a product we sell, but something we live and breathe every day.

📌 CRM & Loyalty Manager (Sydney)
🏢 BON CHARGE
📍 Sydney