Back in 2018, The Oodie had one big idea: reinvent comfort and make people ridiculously happy. The Oodie took the world by storm, and today we are a proudly Australian ecommerce brand spanning sleepwear, outdoor, blankets, pet products and iconic collaborations.

We are a cosy crew with big ambitions, no egos and plenty of ideas. We collaborate face to face, think like entrepreneurs, own what we do and give a sh*t about creating things our customers love.

We’re looking for a CRM Marketing Manager to drive customer engagement, retention, and lifetime value across our global portfolio. You’ll lead the strategy, execution, and optimisation of data-driven communications that make our customers feel seen, valued, and connected.

The part you’ll play:

- Lead and execute cross-channel lifecycle communications to drive acquisition, retention, and sales across six markets.
- Manage, coach, and develop the CRM Coordinator, providing clear direction, regular feedback, and support to build their capability and confidence.
- Oversee loyalty, reviews, data capture, and other retention-focused initiatives that enhance customer experience.
- Provide insights and recommendations to leadership on customer growth and retention opportunities.
- Own the customer lifecycle journey which includes integrating CRM, automation, and touchpoints across email, SMS, and beyond.
- Collaborate with wider Performance and Brand teams to align lifecycle activity with business goals.
- Manage CRM platforms (Klaviyo and integrations), ensuring cost-effective and efficient usage.
- Own vendor and partner relationships, contracts, and platform performance.
- Lead the measurement framework for lifecycle and retention using tools such as Northbeam, GA4, and Looker Studio.
- Define and optimise attribution models to understand CRM performance across channels.




- Monitor audience growth, LTV, and engagement trends, turning data into actionable insights.
- Deliver retention and acquisition strategies based on data and attribution learnings.
- Own the CRM campaign schedule and flow execution (email, SMS, and automation).
- Brief and collaborate with design and content teams to deliver high-impact creative.
- Build and deploy campaigns in Klaviyo with precision, ensuring segmentation accuracy and timely delivery.

You might be our person if you have:

- experience managing, coaching, or developing junior team members, with the ability to delegate effectively, provide constructive feedback, and build capability
- several years experience in CRM, retention, or lifecycle marketing (ideally eCommerce or DTC), and are a dedicated specialist in the email / CRM space.
- a deep understanding of segmentation, automation, and customer journey mapping.
- confidence using CRM tools like Klaviyo, Attentive, or similar platforms.
- an analytical and creative mindset (best of both worlds), you love testing, learning, and optimising.
- a cooperative, curious, and passionate approach to work and about building experiences that drive loyalty.
- a want to enjoy an in-office role as well as flex to work from home a portion of the week.

Working at The Oodie looks like:

- Customer love at the centre of what we do - if you care about the customer you'd fit right in!
- Ownership and accountability, with people who give a sh*t
- A close knit, collaborative culture with no room for egos
- Office first flexibility, where we value being together and still enjoy a day or two at home
- Learning and development throughout the year
- Team discounts to keep you cosy
- Davie’s Dreamball, with chances to win cash at key milestones

Our values in action every day, not just words on a wall

📌 CRM Marketing Manager (Melbourne)
🏢 The Oodie
📍 Melbourne