What this role involves:

Develop and execute the annual and quarterly marketing strategy aligned with business and commercial objectives

Own the marketing calendar including product launches, promotions, brand and seasonal campaigns, collaborations and partnerships

Develop integrated marketing plans across CRM, content, social, influencers, partnerships and paid creative requirements

Identify growth opportunities through customer insights, competitor research, market trends and campaign performance

Translate broader business and commercial objectives set by the Director into explicit marketing plans, priorities, timelines and deliverables

Bring proactive marketing recommendations and opportunities to the Director rather than waiting to be told what to do

Create clarity and direction for the marketing function rather than relying on the Director to build the plan

Own Sable Bebe's CRM, email and SMS marketing strategy end to end

Manage the Klaviyo account hands‑on, including the EDM and SMS campaign calendar

Plan and send approximately three email campaigns per week where appropriate, in line with the marketing calendar

Build, maintain and continually optimise automated flows, sign‑up forms and lifecycle campaigns

Create, test and refine customer segments to improve targeting and relevance

Run A/B testing across subject lines, offers, messaging, timing, segments and campaign formats

Drive repeat purchase, retention and customer lifetime value through structured lifecycle marketing

Report on CRM performance and continually identify opportunities to improve results

Campaigns & Product Launches

Lead the planning, coordination and execution of integrated marketing campaigns and product launches

Develop go‑to‑market strategy, positioning, messaging, offers and customer communication for each launch and campaign

Create and manage all campaign, promotion and launch projects in Asana with clear tasks, owners, timelines, deliverables and deadlines

Coordinate CRM, social, content, influencers, creators, partnerships, ecommerce requirements and paid creative requirements into a single plan

Set creative and shoot requirements for launches and campaigns, including ecommerce imagery needs

Work with the Ecommerce & Digital Experience Manager to align marketing activity with product, inventory and website readiness

Conduct post‑campaign and post‑launch analysis and apply the learnings to future activity

Content, Social & Brand

Own the overall content strategy, organic social strategy and brand messaging for Sable Bebe

Set content themes, campaign storytelling, creative direction and social priorities

Maintain a consistent Sable Bebe brand voice across all marketing touchpoints

Set the approval structure for content and provide clear briefs and direction to the team

Direct the Creative & Marketing Coordinator and the Socials,



Content & Community Assistant on the content required and why

Review content and social performance and use the learnings to improve strategy Influencers, Creators & Partnerships

Own the influencer, creator, ambassador and affiliate strategy and direction

Define creator profiles, gifting and seeding priorities and long‑term ambassador and partnership opportunities

Provide direction on outreach, briefs, deliverables and relationship management

Identify brand collaborations and partnerships that suit Sable Bebe's audience and commercial objectives

Ensure influencer and creator content supports both organic marketing and paid creative

Review influencer, affiliate and partnership performance and use the learnings to improve the program

Direct the Creative & Marketing Coordinator, who carries out much of the hands‑on coordination and execution

Influencers, Creators & Partnerships

Own the influencer, creator, ambassador and affiliate strategy and direction

Define creator profiles, gifting and seeding priorities and long‑term ambassador and partnership opportunities

Provide direction on outreach, briefs, deliverables and relationship management

Identify brand collaborations and partnerships that suit Sable Bebe's audience and commercial objectives

Ensure influencer and creator content supports both organic marketing and paid creative

Review influencer, affiliate and partnership performance and use the learnings to improve the program

Direct the Creative & Marketing Coordinator, who carries out much of the hands‑on coordination and execution

Work closely with the Director on paid performance, using paid learnings to inform marketing and creative strategy.

Understand Meta creative performance and identify winning messages, hooks, products and formats

Translate campaign priorities into clear creative briefs and ensure sufficient creative volume and diversity

Coordinate UGC and in‑house paid creative with the Creative & Marketing Coordinator

Oversee, write and review ad copy for in‑house and creator‑led paid creative

Coordinate the upload and refresh of approved UGC and in‑house creative across Meta where appropriate

Manage and refresh Google creative assets and copy, including updates for promotions and new releases

Paid media strategy, media buying, budgets, budget allocation and scaling decisions remain with the Director

Marketing Performance & Commercial Insight

Report on performance across CRM, campaigns, social, content, influencers and partnerships





Understand key commercial and growth metrics including revenue, MER, ROAS, conversion rate, AOV, repeat purchase, retention and customer acquisition

Work with the Ecommerce & Digital Experience Manager on ecommerce, customer and product insights

Use data and campaign learnings to set marketing priorities and shape future activity

Provide the Director with clear recommendations and actions, not simply reporting numbers

Lead the day‑to‑day marketing team, setting clear direction, priorities, deadlines and accountability

Establish clear approval processes and ways of working across the marketing function

Coach and develop junior team members, including building the Creative & Marketing Coordinator's broader marketing capability

Manage performance and run regular marketing planning, workflow and performance meetings

Encourage initiative while ensuring agreed processes are followed

Reduce the need for the Director to manage junior marketing staff day to day

People & Collaboration

Report directly to and work closely with the Director

Work closely with the Ecommerce & Digital Experience Manager across ecommerce, CRO, customer insights, retention, product development and inventory planning, without taking over these responsibilities

Lead and provide day‑to‑day direction to the Creative & Marketing Coordinator, who owns hands‑on creative and marketing production including static and video ads, campaign and social assets, packaging, swing tags, print assets, ecommerce imagery, shot lists, image editing, blogs and influencer coordination

Lead and provide direction, priorities, briefs and approvals to the Socials, Content & Community Assistant, who executes organic social, daily content, community engagement and content capture

Potential to manage additional creative and marketing direct reports as the business grows

About you:

5+ years marketing experience, ideally in DTC ecommerce, consumer, lifestyle, fashion, beauty, baby or retail

Strong hands‑on Klaviyo experience, capable of working inside the account rather than managing an agency

Proven integrated campaign and product launch experience

Strong understanding of ecommerce marketing, CRM and lifecycle marketing

Good understanding of content, social and influencer marketing with strong creative judgement

Commercially minded and data literate, comfortable working with revenue, MER, ROAS and retention metrics

Strong project management skills and highly organised

Experience leading and developing junior marketers

Proactive, a strong communicator and comfortable making decisions

Comfortable in a fast‑moving, founder‑led business and able to balance strategy and execution

Meta Ads Manager and performance marketing knowledge is desirable, but specialist media buying is not required

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📌 Email Retention & Marketing Manager (City of Gold Coast)
🏢 Sable Bebe
📍 City of Gold Coast