About Us

PlayHQ is the home of community sport, an all-in-one sports management platform used by clubs, associations, governing bodies, volunteers, admins, and players globally. Since 2018, PlayHQ has grown to serve nine sports including cricket, netball, AFL, football, hockey and rugby, with four of the top five national governing bodies for team sports now relying on the platform. We have now processed more than 11 million registrations and fixtured over 3.1 million games.

As the operating system of choice for community sport, PlayHQ powers tens of thousands of games every week with our mobile-first digital experience.

We're a fast-growing team on a mission to bring communities and sporting codes together on one platform, sharing the advantages of innovation at scale - and we're just getting started.

The Role

We're looking for a Digital Marketing Specialist to join our Marketing team, reporting to the Group Marketing Manager. This role sits at the intersection of marketing automation, growth, and platform adoption - you'll build and optimise the campaigns, journeys, and in-app experiences that turn prospects into customers and casual users into power users.

This is a hands-on, cross-functional role suited to someone who's equally comfortable writing email copy, briefing a landing page, running an A/B test, and presenting results to stakeholders.

What You'll Be Doing

Marketing Automation & Growth

- Drive comprehensive lead generation and nurture prospects through automated marketing journeys
- Scale platform adoption through sophisticated marketing operations
- Build and manage email marketing programs with automated lifecycle nurturing campaigns
- Develop and execute strategies to increase active users of key platform features as determined by team OKRs




- Create campaign assets including email copy, landing pages, and partner comms kits across feature adoption and new business acquisition campaigns

Feature Adoption

- Design, build, and optimise in-app experiences and flows to drive feature adoption across key platform products
- Coordinate training sessions and webinars to support feature adoption across the user base
- Project manage seasonal launch calendars, maintain launch checklists, and facilitate cross-functional syncs to ensure timely and coordinated product releases
- Stay across the latest capabilities of marketing and in-app tooling to continuously improve campaign and adoption outcomes
- Participate in AI-driven process improvement initiatives and external collaborations to enhance launch and campaign processes

Website Management & SEO

- Increase organic and paid website traffic with focus on new lead acquisition
- Optimize website for search engines to achieve top rankings for key non-branded keywords
- Enhance user experience to improve engagement metrics across key web pages
- Collaborate with sales team on lead generation targets as determined by team OKRs

Content & Social Media Management

- Grow social media presence and engagement across key platforms
- Create and distribute content that drives community engagement and thought leadership




- Develop content strategies that support demand generation initiatives
- Manage social media analytics and optimize performance based on engagement metrics

Analytics & Reporting

- Provide data-driven insights through comprehensive analytics and reporting
- Track and report on marketing automation and onboarding optimization metrics
- Monitor email marketing performance, website analytics, and social media engagement
- Deliver executive reporting to guide strategic marketing decisions
- Conduct A/B testing and analyze results to continuously improve marketing effectiveness

Qualifications/Experience

- 2-4 years' experience in digital marketing, marketing automation, or growth marketing, ideally within a B2B SaaS or software/platform business
- Experience in the sports industry (governing bodies, sporting organizations, sports tech) and software/technology companies highly regarded
- Hands-on experience running email lifecycle/nurture campaigns and supporting feature launches or product marketing calendars
- Proficiency with marketing automation platforms
- Experience with in-app engagement and onboarding tools
- Working knowledge of SEO and CMS platforms, including keyword research and Google Search Console
- Comfort with web and product analytics tools and A/B testing
- Strong copywriting skills across email, landing pages, social media, and partner communications
- Excellent project management and organizational skills, with ability to coordinate cross-functional stakeholders
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent practical experience

Finer details:

This role was posted 10 September 2026. Applicants will be review 28 September 2026.

Salary range: $80,000-88,000

📌 Digital Marketing Specialist (Melbourne)
🏢 PlayHQ Sports
📍 Melbourne