Direct Response Copywriter / Creative Strategist

Blackboard · Richmond, Victoria · Full-time · Hybrid $70k – $85k + super, depending on experience

We're looking for an experienced direct response copywriter who can write UGC scripts for paid social at volume, and use ad data to decide what gets written next.

About Blackboard

Blackboard is a creative and paid social agency in Richmond.

We work with DTC brands across supplements, health, beverage and consumer goods, and we do everything in-house, from strategy and scripts through to casting, shooting, editing and running the media. The work ranges from full production days with a crew to a creator filming a street interview on their phone, and all of it is built to sell on Meta.

We're small and growing quickly. The people joining now will be running the teams in a couple of years.

The role, and where you'd sit

You'd own the creative strategy across our accounts. You'd be reading what's working in the ad accounts, deciding what gets made next, writing the scripts and the creator direction, and then checking what comes back against what you intended.

Your main job is scriptwriting, at around 50+ scripts a month, plus the hooks, ad copy and creator direction that go with them. That volume means you need to be rapid without the quality dropping off, and you need frameworks rather than inspiration to get there.

You'd work most closely with our talent manager, who casts and briefs every creator, and with our post-production team. You'd also be in front of clients monthly, walking them through performance and pitching the next round of ideas.

What you'll be doing

Creative strategy and data

- Review creative performance across accounts and identify what's scaling, what's fatiguing and what's worth iterating on
- Build the testing roadmap for each client: the angles, the formats, the messaging territories, what we try next depending on the result




- Run deep competitor and category research through the Meta Ad Library, TikTok Creative Center, landing pages and customer reviews
- Take competitor ads apart: which audience it's for, which objection it handles, where in the funnel it sits

Scripting

- Write direct response scripts for Meta and TikTok across every format we shoot: UGC, founder explainers, podcast-style formats, street interviews, demos, testimonials, animated ads, vlogs etc.
- Structure scripts around market awareness level and match the angle to where the customer actually is in the funnel.
- Own the hooks and CTAs, and be able to justify every line in a script
- Turn winning scripts into iteration sets: new hooks, new openers, new CTAs on a proven body
- Write UGC that sounds like the way people actually talk

Working with the team

- Write creator direction specific enough that nobody needs a follow-up call: what they say, how they say it, what they're doing on camera, what's in frame when they film.
- Hand scripts and direction to our talent manager, who takes it from there with the creators
- Review edits from post against the original strategy and catch it when a cut has lost the angle
- Be the creative lead across talent and post so the finished ad matches what was planned
- Contribute to our scripting standards and review frameworks as the team grows

Clients

- Monthly deep dives with clients on what ran, what happened and what's next
- Communicate creative strategy in plain language.
- Turn client feedback into sharper briefs rather than just revisions





What we're looking for

- 2+ years in direct response copywriting, creative strategy or performance creative, in an agency or a brand spending real money
- Scripts that have run as paid media with budget behind them, and the ability to tell us what they did
- Proven ability to write at volume across multiple brands without the standard slipping
- A solid grasp of direct response fundamentals: market awareness levels, funnel stages, offers, objections and proof
- A real understanding of the psychology behind why an ad works
- Able to navigate Meta Ads Manager and read creative-level performance without help
- Active enough on TikTok and Instagram to spot a format early
- Excellent written English. Your copy goes straight to clients and creators
- Organised across multiple brands and multiple scripts in flight
- Comfortable on client calls
- Australian work rights

Nice to have

- Agency background
- DTC / eCommerce experience
- TikTok Ads Manager
- Experience directing creators or working on shoots
- Comfortable filming or editing your own low-fi content
- AI tools already in your workflow. We build our own internal software with AI and it's a real part of how we work, so there's room here for someone interested in it
- Have built or documented a testing framework before

What's on offer

- $70k – $85k + super
- Performance bonuses
- Ownership of the creative standard across the agency, growing into leading the creative team as we hire
- We've built our own reporting, so you'll see exactly how every script you write performed
- Hybrid, 2 days in the Richmond office

How to apply

Send us three things

1. A script you wrote that ran as a paid ad
2. One ad you've seen recently that you think is excellent, and explain why
3. A couple of lines about you

No cover letter needed.

[email protected]

📌 Direct Response Copywriter (Melbourne)
🏢 Blackboard Agency
📍 Melbourne