Head of Ecommerce & Digital Marketing

We’re looking for an experienced Head of E-commerce & Digital Marketing to lead the online growth and commercial performance of our 3 brands, across 12 online channels.

Reporting to the Director, this is a senior leadership role with genuine ownership across e-commerce, online trading, digital marketing, customer experience, technology, analytics and online operations.

You’ll be responsible for turning digital opportunity into commercial results — driving sales, conversion, customer acquisition and retention while continually improving how our customers experience our brands online.

This is a role for someone who is both strategic and hands-on: someone who can set the direction, but also enjoys getting into the detail, solving problems and making things happen in a fast-paced, lean retail environment.

The Role

Own the e-commerce strategy and performance

- Develop and execute the e-commerce strategy across our 3 brands.
- Own the commercial performance of our Shopify stores and third-party marketplaces.
- Lead online trading, merchandising, product launches, content, pricing, promotions and markdown strategies.
- Identify opportunities to grow sales, conversion, margin and customer engagement.
- Partner with Buying and Planning to optimise online ranging, availability and sell-through.

Drive digital marketing growth

- Develop and oversee the digital marketing strategy across all 3 brands.
- Lead acquisition and retention across paid media, CRM and other digital channels.
- Align digital activity with brand, campaign and e-commerce objectives.
- Optimise marketing investment to drive acquisition, conversion, retention and ROI.
- Manage key digital agencies, suppliers and partners.

Elevate the customer and online experience

- Oversee the online customer journey from order placement through to fulfilment and delivery.




- Work closely with Warehouse, Customer Service and 3PL partners to ensure a seamless customer experience.
- Identify and resolve operational issues impacting sales or customer satisfaction.
- Continuously improve online processes, service levels and efficiency.

Lead digital technology and transformation

- Own the e-commerce technology ecosystem and its supporting systems and integrations.
- Partner with IT and Digital Delivery on technology initiatives and system improvements.
- Lead the e-commerce component of implementations, integrations and platform changes.
- Identify opportunities for automation, process improvement and emerging technology.

Turn data into commercial decisions

- Own e-commerce and digital performance reporting.
- Analyse sales, customer, product, channel and marketing data to identify trends, opportunities and risks.
- Translate customer behaviour and performance data into transparent commercial recommendations.
- Support forecasting, budgeting and financial planning.
- Provide senior stakeholders with clear visibility of performance and opportunities.

Lead and develop the team

- Lead and develop the E-commerce & Digital Marketing team.
- Set clear priorities and performance expectations while building capability across e-commerce, digital marketing, analytics, technology and trading.
- Foster a collaborative, accountable and commercially focused culture within a lean environment.

About You





You’re an experienced digital and e-commerce leader who understands that great digital performance sits at the intersection of commercial trading, customer experience, marketing, technology and data.

You’ll bring

- Significant experience in e-commerce, digital trading and digital marketing, ideally within multi-brand retail.
- Experience managing multiple owned and third-party online channels.
- Strong commercial acumen and a proven ability to use data to drive decisions.
- A strong understanding of e-commerce merchandising, pricing, promotions, content and customer experience.
- Experience across digital acquisition and retention, including paid media and CRM.
- Strong knowledge of e-commerce technology, systems and integrations.
- Experience leading technology, systems or digital transformation projects.
- Strong vendor, agency and stakeholder management skills.
- Proven people leadership and team development experience.
- Excellent analytical, problem-solving and project management skills.
- Experience contributing to forecasting, budgeting and financial planning.
- The ability to operate strategically while remaining hands-on, agile and solutions-focused.

Why Join Us?

This is an opportunity to play a key leadership role in shaping the digital future of three fashion brands, with genuine ownership of the e-commerce and digital agenda.

You'll work closely with senior leaders across Marketing, Buying, Planning, Finance, Operations, Customer Service, IT and Digital Delivery, giving you the opportunity to influence decisions well beyond the digital function.

If you're an experienced e-commerce leader who loves fashion, digital, data and commercial performance — and you're looking for a role where you can make a real impact — we'd love to hear from you.

If Nine West sounds like the perfect fit, apply today!

📌 Head of Ecommerce & Digital Marketing (Melbourne)
🏢 Nine West Australia
📍 Melbourne