Head of Marketing

Location: Caulfield North, VIC / Hybrid

Reports to: Executive Director - Brand, Innovation & People

Department: Marketing

Shape what comes next

For more than 18 years, AllianceCorp has helped everyday Australians build wealth through property.

What started as a family-run business has grown into a team of close to 100 people, supporting more than 8,000 clients and properties across Australia. We've built our reputation through expertise, trust and a genuine belief that property can be a powerful tool for creating financial freedom.

Today, AllianceCorp is a growing, ambitious business with a clear focus on where we want to go next.

And marketing sits at the center of that story.

The opportunity

As Head of Marketing, you'll provide strategic leadership across the entire marketing function, setting the direction for how AllianceCorp positions itself, engages its audiences and supports the broader commercial strategy of the business.

You'll take the business direction, market intelligence, customer insight and data and turn them into a explicit marketing strategy, with the priorities, investment and activity to bring it to life.

You'll be responsible for ensuring our marketing activity has purpose, consistency and commercial value, from the way we position the AllianceCorp brand through to how we engage prospective clients, nurture existing audiences and measure the return from our investment.

You'll work closely with the Executive Leadership Team and senior leaders across Production, Growth & Lead Acquisition, Sales and Digital Transformation, bringing a broader market and customer perspective into business decisions and ensuring marketing is connected to the wider organisation.

You'll also lead and develop the marketing team, creating clarity around priorities, elevating the quality of the work and giving people the direction and ownership to deliver at a high standard.

What you'll own

- Set the marketing strategy and direction in alignment with AllianceCorp's broader business objectives, growth plans and market position
- Shape and strengthen the AllianceCorp brand and customer proposition, ensuring our positioning, messaging and experience are distinctive, relevant and commercially meaningful
- Translate market,



customer and business insight into action, identifying opportunities and setting clear marketing priorities
- Oversee the full marketing ecosystem, including performance, lead acquisition, CRM, content, organic social, communications and podcast, ensuring each channel has a clear role within the broader strategy
- Set the approach to marketing investment and performance, ensuring resources are directed towards the activity that creates the greatest value for the business
- Build meaningful measurement and reporting, connecting marketing performance to customer behavior, lead quality, revenue and broader commercial outcomes
- Lead and develop the marketing team, setting a high standard for strategic thinking, quality, accountability and execution
- Lead agency and supplier relationships, ensuring external expertise strengthens the function and delivers measurable value
- Bring proactive market intelligence and commercial opportunities to the Executive team, contributing to broader business and growth discussions
- Work cross-functionally with senior leaders to ensure marketing, sales, technology, data and client experience are working towards a shared customer and commercial outcome

What you'll bring We're looking for a strategic marketing leader who combines strong commercial thinking with high emotional intelligence.

You'll be comfortable operating at Executive level, able to see the bigger picture while understanding the detail behind a decision.

You'll know how to use data and insight to inform direction, but you'll also understand the human behavior, customer motivations and market context behind the numbers.

You'll likely bring

- 8+ years' experience across marketing, including significant senior leadership experience
- Strong B2C marketing experience, ideally within a corporate, commercial or service-based setting




- Experience marketing a high-consideration service or customer proposition, where trust, reputation and customer experience are important to the buying decision
- A track record of shaping and delivering marketing strategies that have created measurable commercial value
- Experience leading across multiple marketing disciplines rather than specialising in one channel
- Strong commercial acumen, with an ability to connect marketing investment and activity to business outcomes
- The ability to interpret data, identify what matters and turn insight into clear strategic decisions
- Confidence operating at Executive level, with the ability to advise, influence and challenge senior stakeholders
- Strong people leadership and the emotional intelligence to build trust, accountability and high performance
- Curiosity about markets, customers, technology and the forces shaping consumer behaviour

Experience in property, financial services, wealth or another high-consideration B2C service environment would be highly regarded, but isn't essential. We're interested in how you think, how you lead and the commercial value you've created.

Why AllianceCorp?

You'll be joining a business with significant momentum and an ambitious next chapter ahead.

We're continuing to invest in our people, technology, client experience and the capability that supports our growth.

For the right person, this is an opportunity to have genuine influence, work closely with senior leadership and play a key role in shaping the next chapter of AllianceCorp.

You'll also have access to:

- Recognition as one of Australia's Best Workplaces in 2026
- 35+ wellbeing and social initiatives across the business each year
- Employee Assistance Program
- Paid parental leave
- Internal and external development opportunities
- Access to purchase property through the business at no cost
- Free monthly access to our property and finance advisors
- Flexible, hybrid working

Interested? If you're ready to step into a senior marketing role with genuine influence, commercial accountability and the prospect to shape what comes next, we'd like to hear from you.

For more information about the role, contact Lucy Whale, Employee Experience Manager at [email protected].

📌 Head of Marketing (Melbourne)
🏢 AllianceCorp Property Experts
📍 Melbourne