Job Description

Melbourne or Sydney (Hybrid) | Founding Marketing Lead | Consumer Health-Tech

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We are partnering with a fast-growing Australian startup building a parent-facing app that helps families navigate their child's developmental journey, used every day by paediatric allied-health clinics (speech and occupational therapy) and the parents they support.

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Backed by a founder who is deeply hands-on and an advisory board that includes some of Australia's sharpest consumer-brand operators, the business is heading into its next raise with strong product-market fit and a genuine mission: making a stressful, high-stakes moment in a family's life feel a little easier.

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They're now hiring a dedicated Marketing Lead - someone who can own growth and brand end-to-end, working directly with the founder rather than inheriting a roadmap.

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About the role

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This is a founding, hands-on marketing role for someone who wants full ownership rather than a slice of a bigger team's function. You'll run paid acquisition, lead organic content and brand, and be the person turning creative instinct into a measurable growth engine - all while working shoulder-to-shoulder with the founder in a fast-moving environment.

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This isn't a "set the strategy and hand it off" role. You'll be briefing, shooting, editing, testing and analysing - often in the same week.

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The right person treats ambiguity as normal, takes real ownership without waiting to be told what to do, and is genuinely fluent with up-to-date AI tools as part of how they work day to day.

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What you'll be doing

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- Own paid acquisition end-to-end,



including campaign strategy, setup and optimisation in Meta Ads Manager
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- Lead organic content and brand, including appearing on camera as the face of the brand where it makes sense
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- Develop creative that's judged against home-screen consumer app standards, not generic B2B SaaS benchmarks
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- Connect every piece of creative back to a commercial outcome - defining baseline CAC, setting test hypotheses and reporting on what "good" looks like
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- Use AI tools naturally and fluently across research, creative production and performance analysis
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- Partner directly with the founder and product team to shape messaging around real customer and business problems
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- Build the brand and marketing function from the ground up, including the systems, cadence and reporting that scale with the business
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- Bring a direct-to-consumer mindset and instinct - fast iteration, audience empathy and a feel for what actually stops the scroll
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Tech & marketing workplace

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- Meta Ads Manager (Advantage+ and equivalent modern paid social tooling)
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- Organic content production, including short-form video
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- AI-assisted creative, research and analytics tools
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- Performance marketing fundamentals: CAC, LTV, funnel and cohort analysis
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About you

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You're a marketer who wants to build something from scratch rather than optimise inside an existing playbook.

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You'll ideally have:

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- Proven, hands-on paid social experience, especially Meta Ads, with real ownership of budget and performance, not just oversight
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- A track record of organic content and brand work that holds up against top consumer apps
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- Genuine comfort being on camera and leading brand visually
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- Real fluency with AI tools as part of your working process
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- A direct-to-consumer growth instinct, ideally from a consumer app, D2C brand or similarly fast-moving environment
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- A high-agency operating style: you move without waiting for direction and take full ownership of outcomes
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- Strong commercial instincts - you connect creative and content decisions to CAC, conversion and growth, not just engagement
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- Genuine interest in the mission: helping families and children through a meaningful, sometimes stressful part of their lives
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- Own marketing and brand from day one, with direct access to and partnership with the founder
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- Join at a genuine inflection point, heading into the company's next raise
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- Work on a product with real, felt impact for the families who use it every day
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- Full creative and strategic latitude - this is a build-it-yourself role, not a maintain-the-machine one
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- Small, high-trust team that operates with maximum agency and minimal red tape
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📌 Marketing Lead (Victoria)
🏢 Ndeva
📍 Victoria