Lead the next stage of growth for a fast-growing, Australian-founded consumer brand.

We’re partnering with an exciting, founder-led consumer business that has built a strong premium product proposition and loyal customer base through a highly successful direct-to-consumer model.

The business is now entering an exciting next phase of growth, expanding its product portfolio, customer base and international footprint, and we’re looking for an exceptional Marketing Director to lead that journey.

This is a genuine commercial marketing leadership role for someone who knows how to build brands, scale businesses and turn customer insight into profitable growth.

Reporting directly to the founders, you will take ownership of the overarching marketing strategy and play a key role in shaping the next chapter of the brand.

You will lead across

- Developing and executing the overall brand and marketing strategy
- Driving D2C growth, customer acquisition and retention
- Owning marketing investment, budgets and commercial ROI
- Scaling a premium consumer brand through its next stage of growth
- Building brand awareness while maintaining a robust focus on conversion and revenue
- Leading performance marketing, paid media, CRM and customer lifecycle strategy
- Using customer insight, data and testing to continually improve performance
- Partnering closely with Product, eCommerce and the founders on new product launches and category expansion
- Building and developing a high-performing marketing function
- Supporting continued international growth and market expansion





This isn't a role for someone who simply wants to manage campaigns. We're looking for a commercially minded marketing leader who understands the relationship between brand, customer, product and P&L;, and can balance long-term brand equity with the need to deliver measurable growth. You will be an experienced consumer marketing leader with a proven track record of scaling a D2C brand or consumer business.

We're particularly interested in people who have:

- Demonstrated experience scaling a D2C / eCommerce-led consumer brand
- Personally played a significant role in taking a brand through a meaningful period of growth
- Experience marketing premium or considered-purchase physical products
- Strong understanding of customer acquisition, retention, CRM, paid media and digital performance
- Commercial ownership and confidence working with budgets, revenue targets and marketing ROI
- Experience developing and evolving a brand as the business grows
- A strong understanding of the connection between product, customer and marketing
- Experience building, leading or transforming a marketing team
- An entrepreneurial mindset and the ability to operate in a fast-moving, founder-led environment
- The confidence to be both strategic and hands-on

You'll have significant influence over the brand strategy, customer experience, product launches, team and growth agenda, working closely with an entrepreneurial founder group. If you've successfully scaled a premium D2C consumer brand and are looking for your next opportunity to build something rather than simply manage something, I'd love to hear from you.

📌 Marketing Director (Melbourne)
🏢 JIVARO recruitment
📍 Melbourne