About IMDEX

At IMDEX, we create technology that efficiently and sustainably unlocks the Earth’s value. Our technologies and products enable smarter, safer decisions for people, assets and the Earth.

Through innovation and curiosity, we continue to find new ways to improve accuracy, efficiency and sustainability across the mining value chain. For further information, visit www.imdex.com.

The Opportunity

We are seeking an experienced Integrated Solutions – Product Marketing Lead to connect IMDEX’s products, technologies and capabilities into transparent, compelling solutions for the market.

This is a portfolio-wide role focused on cross-portfolio solution integration and go-to-market strategy. Working side by side with Product and Commercial leaders, you will connect customer needs, product capabilities and market opportunities to define how IMDEX takes integrated solutions to market.

Rather than representing a single product, you will identify where capabilities across the IMDEX portfolio work better together. You will turn these connections into coherent customer propositions, use cases, solution narratives and go-to-market programmes that help customers understand the value of the broader IMDEX ecosystem.

Key areas of focus include:

- Define the positioning, value proposition and market narrative for integrated IMDEX solutions
- Connect customer workflows and challenges to capabilities across the portfolio
- Partner with Product and Commercial teams to shape solution priorities and go-to-market strategies
- Establish clear relationships between individual product propositions and the broader IMDEX portfolio story
- Lead integrated solution launches, campaigns and market activation
- Equip global commercial teams to confidently identify, position and sell cross-portfolio solutions
- Bring market and customer insight into product, portfolio and commercial decision-making

Key Responsibilities

Integrated solution strategy

- Identify high-value customer problems and workflows that can be addressed through multiple IMDEX products and capabilities
- Define integrated solution categories, use cases, value propositions and differentiated market positions
- Create a clear solution architecture that connects individual products to broader customer outcomes
- Ensure integrated propositions are commercially relevant, technically credible and grounded in validated customer needs
- Identify gaps, overlaps and opportunities across the portfolio that affect how IMDEX presents and delivers its solutions

Go-to-market leadership

- Develop and lead go-to-market strategies for cross-portfolio solutions
- Align Product, Commercial, Marketing and regional teams around target markets, audiences, value drivers, messaging and activation plans




- Define market segmentation, priority personas, buyer needs, adoption barriers and buying triggers
- Establish launch objectives, market readiness requirements, success measures and feedback mechanisms
- Coordinate global and regional activation while allowing for differences in customer maturity and market needs
- Monitor performance, adoption and market feedback to refine go-to-market programmes

Product and Commercial partnership

- Work side by side with Product leaders to connect market needs with product roadmaps and portfolio priorities
- Partner with Commercial leaders to validate opportunities, strengthen solution packaging and improve sales confidence
- Translate customer and commercial insights into clear recommendations for portfolio planning
- Facilitate cross-functional decisions where multiple products, teams or portfolios are involved
- Act as the connecting point between technical expertise, product strategy, market needs and customer-facing execution

Positioning, messaging and enablement

- Develop integrated messaging frameworks that connect technical capabilities to meaningful customer and business outcomes
- Translate complex geological, operational and technology concepts into clear, credible customer language
- Create sales enablement materials, solution presentations, playbooks, discovery tools, battlecards and customer-facing collateral
- Build narratives that help commercial teams move from product-led conversations to customer and solution-led conversations
- Ensure consistency across product messaging, solution messaging and the broader IMDEX brand narrative
- Support customer stories and proof points that demonstrate the value of integrated workflows

Market and customer insight

- Build a strong understanding of customer workflows, unmet needs, decision criteria and competitive alternatives
- Lead customer, sales and subject matter expert research to test assumptions and strengthen market propositions
- Analyse market trends and competitive activity to identify emerging opportunities and risks
- Represent the voice of the market in portfolio, product and go-to-market discussions
- Develop feedback loops that allow customer and commercial insight to influence future solution development

What You’ll Bring





We are looking for a strategic and commercially minded product marketing leader who can connect complex products into a coherent market proposition.

You will be comfortable operating across organisational boundaries, bringing structure to ambiguity and influencing senior stakeholders without relying on direct authority. You will combine strategic thinking with the ability to turn decisions into practical go-to-market action.

Qualifications and Experience

- Demonstrated experience in B2B product marketing, solution marketing, portfolio marketing
- Demonstrated experience developing propositions that combine multiple products, technologies or services
- Experience working closely with Product and Commercial teams in a complex, matrixed organisation
- Strong understanding of market segmentation, positioning, messaging, buyer journeys and go-to-market strategy
- Proven ability to translate technical capabilities into clear customer and business value
- Experience leading cross-functional launches or strategic market programmes across regions
- Strong commercial judgement, with the ability to evaluate opportunities against customer value and business priorities
- Excellent communication, facilitation and stakeholder management skills
- Ability to influence senior stakeholders and align teams with different priorities
- Experience in mining, resources, geoscience, technology, engineering, SaaS, AI or a similarly technical B2B environment will be highly regarded
- Relevant tertiary qualification in marketing, business, technology, science, engineering or a related discipline

At IMDEX, We Do Things Differently

IMDEX is a unique blend of technology and mining. Our people bring contrasting and complementary skills that drive innovation, adaptability and holistic problem-solving.

We offer our global talent:

- A culture of care, where we look out for our people and foster an inclusive and respectful working environment
- Game-changing work, with the autonomy and flexibility to harness your strengths and individuality
- Opportunities to grow, with clear pathways to expand your thinking, experience and career
- Empowerment through purpose, giving you the opportunity to be close to the solution and help change the face of mining
- The ability to build strong connections within a global business, collaborating with people from around the world

IMDEX is an Equal Opportunity Employer committed to employing a diverse workforce and providing a workplace of respect and inclusiveness. We place great emphasis on ensuring our company is a safe, high-performing and welcoming workplace.

Information submitted during the recruitment process will be stored and processed in accordance with the IMDEX Limited Privacy Policy.

Agency calls and applications will not be considered. Shortlisting starts immediately.

📌 Product Marketing - Integrated Solutions Lead (Melbourne)
🏢 Imdex
📍 Melbourne