Social & Campaign Lead

Company: Oxyshred (EHPlabs Pty Ltd)

Employment Type: Full-Time

We are on the hunt for a top-tier marketer who is passionate about Marketing and eager to make an impact. If you are highly energetic, endlessly creative, naturally social, and have a genuine interest in health and fitness, we want you to join our team.

About the Role:

The Social & Campaign Lead is responsible for driving the social presence of OxyShred Energy Australia’s fastest growing CPG brand, leading the planning, development and execution of ALL major brand campaigns and product launches.

This role sits at the intersection of social media, content, culture and campaigns. You will be responsible for ensuring our brands are consistently showing up in a way that is relevant, disruptive and impossible to ignore.

You will own the social strategy and content calendar across key platforms, with a HYPER focus on TikTok and Instagram, while leading integrated campaigns across product launches, retail partnerships, influencers, paid media, events and in-store activations.

Content is king, but distribution is the kingdom.

Success in this role means creating great content, getting that content seen at scale, growing our communities and turning attention into measurable brand and commercial impact.

Responsibilities:

- Own the Social Strategy: Lead OxyShred Energy’s social media strategy across TikTok and Instagram, driving growth in reach, engagement, audience and brand awareness while staying ahead of trends and cultural moments.
- Lead Content Strategy & Creation: Develop a consistent pipeline of social-first, high-performing content, working closely with Creative, Content, Influencer and Brand teams to create content that stops the scroll and drives action.
- Lead Major Campaigns & Launches: Own the end-to-end strategy and execution of major brand campaigns, product launches and retail moments — from idea → planning → production → launch → amplification → reporting.
- Connect Creators, Paid & Organic: Work closely with Influencer, Partnerships and Paid Media teams to integrate creators, athletes, UGC and paid amplification into campaigns,



ensuring winning content is distributed at scale.
- Drive Brand & Cultural Relevance: Keep OxyShred Energy at the forefront of social, fitness, lifestyle and consumer culture by identifying emerging platforms, formats, creators and trends and turning them into brand opportunities.
- Measure & Optimise Performance: Set clear KPIs, monitor campaign and content performance, and use insights to continuously improve our social strategy, content output and commercial impact.
- Cross-Functional Leadership: Act as the central point of coordination across Marketing, Creative, Influencer, Paid Media, E-commerce, Sales and Retail, ensuring campaigns are aligned, delivered on time and executed to a high standard.

About you:

- 4+ years' experience across social media, content, brand marketing or integrated campaigns.
- Deep understanding of Instagram, TikTok and short-form video culture.
- Demonstrated experience developing and executing social strategies and integrated campaigns.
- Robust understanding of what makes content perform organically.
- Experience working with creators, influencers and paid social is highly desirable.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Commercially minded and comfortable working with data, KPIs and budgets.
- Highly organised, proactive and able to operate in a fast-moving environment.
- Strong communicator capable of working across multiple teams and senior stakeholders.
- Passionate about fitness, wellness, lifestyle and consumer brands.
- You move fast, think big and take ownership.
- Most importantly, you genuinely understand social media. You don't just consume culture — you know how to create it.

What Success Looks Like:

- Significant year-on-year growth in social reach,



impressions, engagement and audience size.
- A consistent pipeline of high-performing, culturally relevant content.
- OxyShred energy becoming increasingly recognised as social-first brands.
- Major product and retail launches generating meaningful social conversation and reach.
- Strong integration between organic social, creators, influencers and paid media.
- Campaigns executed on time, on budget and against clearly defined KPIs.
- More winning content identified, amplified and scaled.
- A brand presence that competitors in the category actively watch and attempt to replicate.

About EHPlabs: In the last 18 months, our brand has experienced exponential growth, particularly in key markets such as the UK, US, Canada, and Australia & New Zealand. This growth has propelled us into the upper echelons of the energy drink industry, securing a position among the top 3 in Australia with our OxyShred Energy product. Our success in this competitive landscape can be attributed to disruptive Influencer & Social Media Marketing Campaigns that have resonated powerfully with our target audience.

A pivotal aspect of our strategy involves collaborating with over 20,000 influencers and content creators globally. We have direct line access to the TikTok headquarters in Seattle and Austin and work closely with their team to drive innovative campaigns in driving over 1 billion million of brand impressions per month. This expansive network has been instrumental in forging powerful connections with our audience.

We’re about creating experiences, building connections, and inspiring lifestyles. Over the past 18 months, our brand has skyrocketed to success, propelling us to the forefront of the industry in key markets worldwide.

Benefits of working for EHPlabs:

- Gym membership
- Hybrid work
- Generous paid parental leave to support growing families.
- Fun, supportive, high-performance culture
- Discounted supplements, energy drinks and protein bars
- Office dogs ?

Note: To be considered for this role, you must have the right to live and work in Australia.

📌 Social & Campaign Lead (Ultimo)
🏢 EHP Holdings
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