Role Overview The Technical Sales Consultant is responsible for driving sales performance across New South

Wales, identifying new opportunities, and strengthening client relationships within the entertainment and AV production industry.

Reporting to the Executive Team, this role combines hands-on sales execution with technical product knowledge, aligning client needs with commercially effective solutions. The position is supported by an established NSW client base, solid brand partnerships, and internal sales,

marketing, and technical teams.

About Us

Showtools International is a national distributor and supplier to the entertainment and AV production industry, delivering professional solutions across lighting, truss, staging, control, road cases, cables, and accessories.

The company represents globally recognised brands including CHAUVET Professional,

Portman, and SRS, supporting applications across concert touring, theatres, venues, schools,

hospitality, and broadcast environments.

Key Responsibilities

Sales Performance & Territory Growth

- Drive sales growth across NSW through proactive client engagement and scheduled visits
- Identify, pursue, and convert new business opportunities within the territory
- Manage inbound enquiries, prepare quotes, negotiate terms, and close opportunities
- Maintain a healthy sales pipeline with accurate forecasting and follow-ups

Pipeline, Reporting & CRM

- Maintain accurate sales reporting, forecasting, and pipeline management
- Ensure CRM is consistently updated with clear and reliable data
- Analyse sales activity to identify trends, risks, and opportunities
- Provide regular updates and insights to the Executive Team

Client Relationships & Business Development

- Develop and maintain strong relationships with production companies, venues, schools, and hire firms across NSW
- Build and manage a structured database of key contacts and accounts
- Strengthen client retention while expanding share of wallet across accounts

Technical Sales & Solutions





- Provide product recommendations and technical guidance across lighting, rigging, and staging solutions
- Support complex installations with tailored system solutions
- Deliver product demonstrations, presentations, and client showcases
- Respond to technical product enquiries with clear and accurate information
- Identify upsell opportunities and convert them into commercial outcomes

Market Presence & Collaboration

- Represent the business at trade shows, networking events, and industry engagements
- Work closely with marketing on campaigns, lead follow-up, and NSW market insights
- Contribute to product launches, stock planning, and sales initiatives
- Capture demo content and client feedback to support case studies and marketing activity

Operational & Compliance

- Maintain a safe and compliant workplace in line with WHS policies
- Travel across NSW for planned client meetings, demos, and industry events (company vehicle provided)
- Undertake additional duties as directed by the Executive Team

Key Performance Indicators (KPIs)

- NSW revenue growth and profitability
- New business acquisition and client retention
- Sales pipeline health and conversion rates
- Client engagement and account development
- Contribution to market presence and brand growth

Skills & Experience

- Proven B2B sales experience in entertainment lighting, AV, staging, or related technical industries
- Strong technical understanding or ability to learn product applications quickly
- Commercial acumen across quoting, negotiation, and closing
- Confident communication and presentation skills, including product demonstrations
- High level of organisation, time management, and CRM discipline
- Ability to work independently while collaborating with a national team
- NSW-based with a valid driver’s licence

What’s Provided

- Competitive salary package with performance incentives
- Company vehicle, phone, and laptop
- National support across sales operations, marketing, and technical teams
- Established NSW territory with existing client base and growth opportunities
- Opportunity to build long-term relationships within a specialised technical industry

📌 Technical Sales Consultant - Entertainment & AV (Sydney)
🏢 Showtools International
📍 Sydney