The Organisation

Troocoo Executive Search is partnering with a well-established Australasian travel and tourism organisation with a diverse portfolio of recognised consumer brands.

Operating across multiple markets and customer segments, the organisation has built a strong position through its combination of established brands, unique customer experiences and extensive distribution channels.

As the business continues to evolve, an prospect has arisen for an experienced senior marketing leader to step into the organisation on an interim basis, providing leadership, continuity and commercial focus across the marketing function.

About the role

Reporting to the CEO, this is a highly visible 3–6 month interim leadership appointment with responsibility for leading the organisation's marketing, digital and customer agenda.

You will inherit an established team and a broad portfolio of activity already underway. The immediate priority will be to quickly understand the business, establish credibility with key stakeholders and ensure the marketing function continues to execute effectively through a period of transition.

This is not a role for someone who wants to operate purely at a strategic level. While you will contribute to broader commercial and marketing strategy, you will also need to be comfortable getting close to the detail, supporting the team and ensuring key initiatives continue to move forward.

You will work closely with senior leaders across the business to connect marketing activity with commercial priorities, customer acquisition, digital performance, brand positioning and revenue outcomes

Key responsibilities include:





- Providing leadership and direction to the marketing function during a period of transition
- Leading brand, digital, performance marketing, content and customer activity across multiple consumer brands
- Ensuring existing marketing plans, campaigns and strategic initiatives continue to be delivered effectively
- Driving customer acquisition, engagement and conversion across digital and traditional channels
- Using customer, commercial and digital insights to improve marketing effectiveness and return on investment
- Working closely with commercial and operational leaders to align marketing activity with broader business priorities
- Providing leadership, coaching and support to an established marketing team
- Managing external agencies, partners and key supplier relationships
- Maintaining robust executive and stakeholder communication across the organisation
- Identifying opportunities to improve marketing performance, capability and ways of working
- Supporting an effective transition and handover to the organisation's longer-term marketing leadership

About You

You are an accomplished senior marketing leader with experience operating in commercially focused, customer-led organisations.




You will have led broad marketing functions encompassing areas such as brand, digital, performance marketing, customer acquisition, CRM, content and customer experience, and understand how these disciplines work together to drive commercial outcomes.

Experience within travel, tourism, transport, hospitality, consumer services, retail, entertainment or other high-volume B2C environments would be particularly relevant, although the organisation is open to executives from other sectors who can demonstrate strong transferable experience.

Importantly, you are both strategic and hands-on. You are comfortable developing direction and influencing senior stakeholders, but equally willing to work alongside the team, interrogate performance, solve problems and ensure things get done.

You are commercially astute and data-led, with a strong understanding of digital customer acquisition, conversion, marketing effectiveness and return on investment.

As an interim leader, you will also bring the ability to enter a new environment quickly, build trusted relationships and provide stability without creating unnecessary disruption. You are a pragmatic and collaborative leader who can assess what is working, identify where attention is required and focus the team on the priorities that matter most.

Most importantly, you will be motivated by the opportunity to make an immediate impact within an established consumer business and provide strong leadership through an important period of transition.

To submit an application (CV and cover letter), please apply via the link below.

📌 Chief Marketing Officer (3-6 month contract) (Brisbane)
🏢 Troocoo
📍 Brisbane