Job Description
A Multi-Site Leadership Role, Beautifully Reimagined
n
At Francesca, we create more than exquisite jewellery - we build meaningful connections, celebrate life's moments, and design experiences that truly resonate.
n
We are seeking a visionary and warm retail leader to elevate our Victorian footprint as Multi-Site Manager, overseeing our boutique Armadale High Street store and vibrant Melbourne Central hub. This isn't a distant, corporate area manager position spent behind a desk. It is a high-touch, creative, and deeply commercial role crafted for a leader who thrives at the intersection of team mentorship, refined operations, and local brand storytelling.
n
While you will hold commercial accountability for both locations, this role offers an exciting point of difference: total ownership over our Local Marketing Strategy Execution, Social Media, and In-Store Events.
n
What Sets This Role Apart
n
n
Local Event Curation & Activations:From intimate VIP styling evenings and artisan workshops in Armadale to grand seasonal launches at Melbourne Central, you will design and host events that enchant our community and inspire loyalty.
n
Creative Social Media Leadership:Lead the local social media narrative for Victoria. You will capture authentic, elevated content - from Reels showcasing recent collections to Behind-the-Scenes stories - while empowering your store teams to express their own creative flair.
n
Community
Connection:Actively
foster relationships with local Victorian stylists, influencers, and partner brands,



weaving Francesca effortlessly into the fabric of the local community.
n
Empowered Commercial
Strategy:Seamlessly
balance high-level commercial acumen - managing wages, stock productivity, and revenue goals - with a personal, hands-on presence on the boutique floor.
n
n
How You Will Impact the Brand
n
n
Cultivate Performance:Direct sales performance, gross margins, and store profitability across both sites with a thoughtful, strategic approach.
n
Nurture & Coach Teams:Mentor Assistant Store Managers and retail stylists, cultivating a warm, high-performing culture through ongoing coaching and meaningful connection.
n
Elevate the Customer Journey:Ensure every guest who walks through our doors receives the signature, unforgettable Francesca experience.
n
Seamless Operations:Oversee omnichannel services and inventory flow, ensuring elegance and precision in every detail.
n
n
Who You Are
n
n
An experienced retail leader or senior flagship manager with a passion for luxury, fashion and premium jewellery.
n
A commercially minded strategist who leads with empathy, warmth, and high standards.
n
A creative communicator who feels natural producing social content and designing engaging community activations.
n
Adaptable and agile, with the ability to move effortlessly between the refined pace of Armadale and the energetic rhythm of Melbourne Central.
n
n
Ready to bring your passion, creativity, and leadership to the heart of Francesca? We would love to welcome you to our story.

📌 Multi-Site Store Manager - Melbourne, Vic (Victoria)
🏢 Francesca Jewellery
📍 Victoria