Job Description
General Manager - Lead the Next Phase of Growth | A-FLO Equipment Aflo Equipment Melbourne, VIC, AU
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Job Description
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General Manager – Lead the Next Phase of Growth | A-FLO Equipment
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Lead the next phase of growth of an established Australian business
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THE OPPORTUNITY
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This is more than a General Manager position — it is an opportunity to help shape the future of A-FLO Equipment.
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A-FLO is an established, Australian-owned and family-operated business with more than 30 years of experience in the lubrication, refuelling and fluid handling markets.
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With a robust reputation, established customer base and significant opportunities for further growth, we are looking for an experienced General Manager to take the business to its next level.
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Reporting directly to the Directors, you will have genuine responsibility and influence across the business, with accountability for growth, profitability, people and overall performance.
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This is a role for someone who wants to make a difference.
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Someone who can see an opportunity, develop a strategy, bring people with them and then make it happen.
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ABOUT A-FLO EQUIPMENT
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A-FLO Equipment is a dynamic Australian-owned and family-operated company with more than 30 years of experience designing, supplying and implementing fluid handling solutions across a diverse range of Australian industries.
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We are recognised for our exceptional customer service, quality products and practical approach to solving our customers' needs.
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Our products and solutions are carefully selected to meet the demanding conditions of the Australian market, with a focus on quality, reliability and value.
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We have built a strong foundation. Now we are looking for the right leader to help us build on it.
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ABOUT THE ROLE
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As General Manager, you will take overall responsibility for the commercial performance, growth and development of A-FLO Equipment.
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You will work closely with the Directors to establish and execute the company's strategic direction while taking ownership of the day-to-day performance of the business.
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You will lead from the front — developing people, strengthening customer relationships, identifying new opportunities and ensuring the business has the structure, accountability and focus required to achieve its objectives.
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The role provides considerable scope to influence the business and make meaningful commercial decisions.
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You will have responsibility across:
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Sales and business development
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Customer and key-account relationships
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Commercial performance and profitability
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People leadership and development
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Business strategy and growth
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Budgeting, forecasting and KPIs
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Operational performance
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Supplier and industry relationships
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Business improvement and process development
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WHAT SUCCESS LOOKS LIKE
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Over the first few years, your success will be measured by your ability to:
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Grow revenue and profitability.
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Develop and execute a clear business growth strategy.
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Build a high-performing and accountable team.
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Increase market penetration and develop new opportunities.
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Strengthen relationships with key customers and suppliers.
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Improve business systems, processes and commercial discipline.
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Create greater accountability and visibility across the organisation.
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Establish A-FLO as an even stronger force within its markets.
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Build a business that is well positioned for sustained long-term growth.
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WHAT YOU WILL BRING
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We are looking for a commercially minded leader with the energy, maturity and capability to take ownership of a growing business.
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You will ideally have:
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Proven experience in General Management, Senior Sales, Commercial Management, Business Development or a similar leadership role.
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A strong track record of growing revenue and profitability.
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Excellent commercial and financial understanding.
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Strong leadership and people-management capability.
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Exceptional communication, negotiation and relationship-building skills.
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The ability to develop strategy and turn it into action.
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Experience building and leading high-performing teams.
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Strong customer and business development capability.
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The confidence to make decisions and hold people accountable.
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A practical and entrepreneurial approach to business.
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Strong commercial common sense.
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The energy and resilience to operate in a fast-moving environment.
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Willingness to undertake regular local and interstate travel.
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Industry experience is valuable, but attitude, leadership capability and commercial results are more important.
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THE A-FLO LEADERSHIP DNA
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HUMBLE
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You understand that success is achieved collectively. You don't need the spotlight and don't measure success by status or ego. You build people up and bring the team with you.
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HUNGRY
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You have a strong work ethic and a genuine desire to win. You take responsibility, follow through and don't wait for someone else to solve the problem.
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SMART
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You have strong commercial common sense. You understand people, ask good questions, listen carefully and make decisions based on facts and sound judgement.
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HANDS-ON
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You are not a "desk-only" executive. You are prepared to get involved, understand the detail when necessary and lead by example.
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WHY JOIN A-FLO?
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This is an opportunity to join an established Australian business at an exciting point in its journey.
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You will have:
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Genuine influence over the future direction of the business.
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Direct access to the Directors and involvement in major strategic decisions.
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Significant autonomy and responsibility.
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The opportunity to build and execute a meaningful growth strategy.
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The ability to shape the team, culture and systems around you.
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A highly collaborative and entrepreneurial environment.
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An established business platform with further growth opportunities.
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Performance-based bonuses and incentives linked to business results.
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Regular local and interstate travel.
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READY TO MAKE YOUR MARK?
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If you are an experienced commercial leader who is looking for more than simply another senior management position, this could be the opportunity you've been looking for.
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A-FLO has built a strong business over more than 30 years.
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Now we want the right person to help us take it to the next level.
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If you are Humble, Hungry, Smart and Hands-On, and you have the ambition and capability to make a genuine impact, we would love to hear from you.

📌 General Manager - Lead The Next Phase Of Growth | A-Flo Equipment (Victoria)
🏢 Aflo Equipment
📍 Victoria