Waurn Ponds, Geelong | Hybrid, 2 to 3 days in office
Full-time
$120,000 + Superannuation
If your idea of marketing is handing everything creative to an agency and waiting for the leads to roll in, this probably isn't the role for you.
Our client is an Australian advanced manufacturing and technology business taking some seriously impressive engineering capability to global markets.
They design and manufacture advanced heat exchange technology used across sectors including aerospace, defence, data centres, automotive, motorsport and advanced industry.
They're looking for a Growth Marketing Manager who can think strategically, but who still genuinely enjoys doing the work.
You'll work closely with the Head of Marketing and global commercial teams to build campaigns, generate demand, create content, support sales and help turn highly technical engineering capability into commercial prospect.
This is a role for someone who likes variety, ownership and seeing a campaign through from idea to execution to results.
What you'll be doing
Your remit will be broad and will include:
Planning and delivering B2B lead generation campaigns across priority industries and markets
Managing paid campaigns across Google Ads, LinkedIn Ads and other relevant digital channels
Building campaign audiences, messaging, landing pages and conversion journeys
Using GA4 and campaign reporting to measure performance and optimise activity
Creating digital advertisements, graphics, social content and campaign assets
Producing short-form video and visual content using tools such as Canva, Photoshop, InShot or similar
Supporting email marketing, social media, website content and events
Working with the global sales team to translate target accounts and commercial priorities into marketing campaigns
Creating sales enablement materials including pitch decks, one-pagers, case studies and email sequences
Working with engineers and technical stakeholders to turn complex information into explicit, commercially relevant stories
Using Salesforce, Account Engagement/Pardot and Apollo to support lead capture, nurture, handover and reporting
Using AI tools to improve research, campaign planning, content development, creative ideation, reporting and workflow efficiency
Testing current tools and approaches while maintaining strong judgement, accuracy and brand quality
Managing and briefing external partners across PR, design, animation and specialist creative work
Tracking marketing contribution to leads, qualified opportunities and commercial pipeline
Continuously testing, learning and improving campaign performance
You won't be expected to personally be a graphic designer, filmmaker, engineer, analyst and copywriter all at once.
You will, however,



need to be comfortable getting your hands dirty and knowing when something can be created internally versus when specialist support will produce a better result.
The setting
This is not a simple B2C marketing environment with short sales cycles and easy-to-explain products.
The customers are sophisticated, the technology is complex and buying decisions are considered.
That means positive marketing needs to do more than create attention.
It needs to build credibility, explain technical value clearly, generate meaningful conversations and support a longer commercial journey.
You'll work across teams in Australia, the UK, US and Japan, including sales, engineering, product and executive stakeholders.
There will be plenty happening at once, so you'll need to be comfortable prioritising, making decisions and progressing work without needing perfect conditions.
The role sits within a lean internal marketing team, supported by external specialists across areas including PR, graphic design and 3D animation.
What we're looking for
You'll ideally bring:
Experience in a hands-on B2B marketing, growth marketing or demand generation role
A strong track record of planning and delivering lead generation campaigns
Experience managing paid digital campaigns across Google Ads, LinkedIn Ads or similar channels
Strong understanding of campaign performance, conversion and optimisation
Confidence using GA4 and marketing analytics
Experience creating landing pages, campaign journeys and digital content
Practical creative capability using Canva, Photoshop, InShot or similar tools
Experience supporting sales teams with presentations, content, email sequences and other enablement materials
Familiarity with CRM and marketing automation platforms
Strong written communication and content capability
The ability to understand complex or technical information and make it commercially relevant
Strong organisation and stakeholder management skills
The confidence to manage multiple priorities and take ownership of delivery
A genuinely hands‐on approach
Full Australian working rights
Experience using Salesforce, Account Engagement/Pardot and Apollo would be highly regarded.
Experience within engineering, advanced manufacturing, aerospace, defence, automotive, SaaS or another technical B2B environment would also be advantageous.
What matters most is that you understand complex B2B marketing and can show what you have personally built, delivered, improved or contributed to.




A practical understanding of AI matters
They're not looking for someone who has simply opened ChatGPT a few times.
They want someone who is already thinking about how AI can make marketing better.
That could include:
Audience and market research
Campaign planning
Content development
Creative ideation
Workflow improvement
Reporting and analysis
Testing messaging or campaign concepts
Improving the speed and quality of repetitive marketing tasks
You don't need to be an AI expert.
You do need to be curious, willing to experiment and able to explain where AI genuinely helps and where human judgement still matters.
How success will be measured
This role isn't about filling a marketing calendar for the sake of looking busy.
Success will be measured through things such as:
Current leads generated across priority markets
Qualified opportunities created or influenced by marketing
Marketing contribution to commercial pipeline
Campaign conversion and engagement
Performance of paid digital channels
Quality and adoption of sales enablement materials
Effectiveness of lead capture, nurture and handover
Strong collaboration across marketing, sales, engineering and product
Evidence that campaigns are improving through testing and learning
Why this role is worth considering
You'll get exposure to a genuinely interesting product and a much broader remit than you would in a highly specialised marketing role.
You'll be close to the commercial strategy, work with global teams and have the opportunity to influence how the business takes complex Australian engineering capability to the world.
There is plenty of hands‐on execution, but also room to develop further across growth strategy, demand generation, sales enablement, marketing technology and global B2B marketing.
The role is full-time and based in Waurn Ponds, Geelong, with a hybrid model of approximately 2 to 3 days per week in the office.
Because the commercial team operates internationally, there will occasionally be meetings outside standard Australian business hours.
This won't be constant, but some flexibility will be required when working with colleagues across the UK, US and Japan.
The business also offers:
Paid parental leave
Bonus scheme
Paid study leave and support where relevant
Structured career planning and development conversations
Performance and salary reviews
Development support and on-the-job training
Regular team and social activities
Free onsite parking
Salary packaging options
Professional affiliation with Deakin University
If you're a hands‐on B2B marketer who enjoys building campaigns, understanding the numbers and making complex things easier to understand, this could be a very good next move.
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