Own the digital growth agenda across 3 fashion brands and 12 online channels Shape strategy across e-commerce, trading, digital marketing, technology and cus Lead a growing team through a period of growth, transformation and continuo Head of E-commerce Digital Marketing We're partnering with a leading multi-brand fashion and retail business to appoint a Head of E-commerce Digital Marketing to take ownership of online growth and commercial performance across three established brands and 12 online channels.
Reporting to the Director, this is a senior leadership role with a broad remit spanning e-commerce, online trading, digital marketing, customer experience, technology, analytics and online operations.
You'll be responsible for turning digital opportunity into commercial growth, driving sales, conversion, acquisition and retention, while continually improving the customer journey and how the business operates online.
This is a role for someone who is strategic but hands-on.
Someone who can set the direction, get into the detail, solve problems and make things happen in a fast-paced, lean retail environment.
The Role: Own the e-commerce strategy and commercial performance Lead the e-commerce strategy across three fashion brands.
Own performance across Shopify stores and third-party marketplaces.
Oversee online trading, merchandising, launches, content, pricing, promotions and markdowns.
Identify opportunities to drive sales, conversion, margin and customer engagement.
Partner with Buying and Planning to optimise ranging, availability and sell-through.
Lead digital marketing growth Shape and oversee the digital marketing strategy across all three brands.
Lead acquisition and retention across paid media, CRM and relevant digital channels.
Connect digital activity with broader brand, campaign and e-commerce objectives.
Drive optimisation of channel investment, performance and ROI.




Manage relationships with key digital agencies, suppliers and partners.
Improve the customer and online experience Own the online customer journey from purchase through to fulfilment and delivery.
Work closely with Warehouse, Customer Service and 3PL partners to ensure a seamless experience.
Identify and resolve operational issues that impact sales or customer satisfaction.
Drive continuous improvement across online processes, service levels and efficiency.
Drive technology and digital transformation Own the e-commerce technology ecosystem, systems and integrations.
Partner with IT and Digital Delivery on key technology initiatives.
Lead e-commerce implementations, integrations and platform changes.
Identify opportunities to improve automation, processes, efficiency and capability.
Turn data into action Own e-commerce and digital performance reporting across the business.
Use sales, customer, product, channel and marketing data to identify opportunities and risks.
Turn customer and trading insights into clear commercial recommendations.
Support forecasting, budgeting and financial planning.
Provide senior stakeholders with visibility across performance and opportunities.
Lead and develop the team Lead, coach and develop the E-commerce Digital Marketing team.
Set clear priorities and performance expectations while building capability across the function.
Create a collaborative, accountable and commercially focused team culture.




About You You're an experienced e-commerce and digital leader who understands that strong online performance sits at the intersection of commercial trading, marketing, customer experience, technology and data.
You'll bring: Significant experience across e-commerce, digital trading and digital marketing, ideally within multi-brand retail.
Experience managing multiple owned and third-party online channels.
Solid commercial acumen and confidence using data to drive decisions.
A strong understanding of e-commerce merchandising, pricing, promotions, content and customer experience.
Experience across digital acquisition and retention, including paid media and CRM.
Strong knowledge of e-commerce technology, systems and integrations.
Experience leading technology, systems or digital transformation projects.
Strong agency, vendor and stakeholder management skills.
Proven people leadership and team development experience.
Strong analytical, problem-solving and project management capability.
Experience with forecasting, budgeting and financial planning.
The ability to operate strategically while remaining hands-on, agile and solutions-focused.
Why This Role?
This is an opportunity to take genuine ownership of the digital agenda across three established fashion brands, with the scope to shape strategy, influence commercial decisions and make a tangible impact on online growth.
You'll work closely with senior stakeholders across Marketing, Buying, Planning, Finance, Operations, Customer Service, IT and Digital Delivery, giving you the opportunity to influence the wider business, not just the digital function.
If you're an experienced e-commerce leader who loves fashion, digital, data and commercial performance, and you're ready to take ownership of a broad and high-impact remit, I'd love to hear from you.
Either apply here or reach out to ************************** for more information or a confidential conversation.

📌 Head Of Ecommerce & Digital Marketing (New South Wales)
🏢 JIVARO recruitment
📍 New South Wales