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Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
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We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
About Edelman
Edelman is a global communications firm built on the belief that earned attention drives real impact.
We help some of the world's most ambitious brands earn trust, relevance and connection through ideas that live at the intersection of culture,
media
and technology.
In Australia, our Social & Influencer team sits at the
centre
of this approach — bringing together strategists, creatives, media
specialists
and storytellers to deliver work that is social by design and earned at its core.
We believe the best ideas
don't
interrupt — they
participate
in culture, spark
conversation
and inspire action.
Role Overview
We're
looking for an
Associate Client Directo
r to lead one of our most exciting global sporting briefs, sitting at the heart of culture,
fandom
and real-time conversation.
This role is designed for a social-first leader — someone who understands how audiences behave, how content travels, and how to turn moments into momentum.
You'll
lead the development of a dynamic, always-on social ecosystem while orchestrating high-impact campaign moments that cut through at scale.
As a senior leader in the Social & Influencer team,
you'll
combine strategic thinking, creative
instinct
and operational excellence to deliver work that earns attention, drives
engagement
and delivers measurable impact — grounded in Edelman's earned-first, integrated approach.
You'll
also play a critical role in bringing together teams across Edelman Australia,



ensuring seamless, integrated delivery across markets,
disciplines
and time-sensitive moments.
What
You'll
Do
Build the Social Engine
Develop and lead a 12–
18 month
social ecosystem strategy spanning hero moments and always-on content
Define channel roles across TikTok, Instagram,
YouTube
and emerging platforms
Create frameworks that allow content to scale, flex and respond in real time
Ensure everything we do is culturally relevant, insight-led and built to travel
Lead Creator & Influencer Strategy
Own the end-to-end creator ecosystem — from strategy and
selection
through to contracting and
optimisation
Build meaningful partnerships with creators that feel authentic and culturally connected
Continuously refine approach based on performance, platform
shifts
and audience
behaviour
Drive Content Excellence
Oversee content calendars,
production
and approvals across a fast-paced, high-volume environment
Ensure content is platform-native, creatively strong and delivered at pace
Lead real-time content planning around key moments, reacting quickly and confidently when opportunities arise
Stay Ahead of Culture
Bring a deep understanding of platform nuance and social
behaviour
Spot trends early and know when (and how) to act
Lead thinking on community engagement,
participation
and conversation
Build strategies that turn passive audiences into active fans
Integrate Paid, Owned & Earned
Partner with media teams to deliver smart paid amplification strategies
Ensure content is
optimised
for performance across all channels
Connect the dots between paid, owned and earned to
maximise
impact




Lead Clients with Confidence
Act as a trusted senior advisor, providing clear, strategic counsel
Bring calm, confident leadership in high-pressure, real-time environments
Build strong relationships with senior stakeholders and guide decision-making
Lead Teams & Collaboration
Lead a team of managers,
executives
and external creators
Foster a team-oriented, high-performing team culture
Coordinate seamlessly with Edelman teams across Australia to deliver integrated work
Coach and develop talent across all levels
Measure What Matters
Own reporting across engagement, share of voice,
conversion
and sentiment
Turn data into actionable insights and
optimisation
strategies
Clearly
demonstrate
the impact of social and influencer activity
What You Bring
- 10+ years' experience across social,
digital
or integrated communications
- Proven experience leading large-scale social and influencer campaigns
- Deep
expertise
across TikTok, Instagram,
YouTube
and emerging platforms
- Strong
track record
building and managing creator ecosystems
- Experience working in quick-paced,
reactive
or live environments
- Excellent client leadership and presentation skills
- Strong commercial mindset and delivery discipline
- Calm under pressure, decisive and solutions-focused
- A genuine passion for culture,
sport
and social storytelling
Why This Role is Different
-
You'll
be working at the
centre
of a global cultural moment
- The work is always-on, fast-moving and highly visible
- Success depends on speed,
instinct
and precision
-
You'll
shape how fans experience and engage in real time
-
You'll
lead a truly integrated, national team effort
Edelman is committed to creating equality and diversity in our workforce.
We do not discriminate based upon race, religion, nationality, disability gender or age.
Aboriginal and Torres Strait Islander people are strongly encouraged to apply.

📌 Associate Client Director, Social & Influencer (New South Wales)
🏢 Edelman Australia Pty
📍 New South Wales