About Growplay
Growplay Monkey Bars designs and sells premium backyard play equipment through four online stores serving the USA, UK, Australia and New Zealand. We are a small, close-knit team based in Balcatta. A recent promotion launches approximately every 10 days across all four markets, so the work follows a steady, predictable rhythm that one person manages comfortably.
Position The Content Creator & Graphic Designer is responsible for producing the creative content that powers Growplay’s marketing across all four markets, including graphics, advertising creative, video and email marketing assets. The position ensures every asset is on-brand, high quality and aligned to the current promotional offer at all times.
The position owns the creative execution of each promotional cycle end to end, delivering finished assets to the web, SEO and marketing team members who publish them.
Key Responsibilities
Graphic Design
- Design on-brand graphics for use across Growplay’s websites, social media channels, email campaigns and paid advertising, including banners, promotional tiles, product imagery and infographics.
- Prepare web-ready site assets (hero banners, landing-page graphics and updated product imagery) for each promotional cycle and hand them over to the web team for publishing.
- Maintain a consistent visual identity across all markets, channels and formats.
Campaign & Advertising Creative
- Produce static and video advertising assets in the formats and sizes required for Meta, Google, TikTok, AdRoll and other platforms.
- Create and publish short-form video, Reels and UGC-style content for Growplay’s organic social channels (Instagram, Facebook, TikTok, Pinterest and YouTube).
- Design and build electronic direct mail (EDM) campaigns in Klaviyo to support promotions and campaigns.
- Deliver campaign assets to deadline for each promotional cycle, coordinating with the SEO Manager and Marketing Manager.
Creative Direction & Content Production
- Develop and maintain Growplay’s brand guidelines, and apply them consistently across all channels and assets.
- Prepare storyboards and creative direction for video content.
- Edit and retouch product photography and video footage supplied by the team to produce polished, web-ready assets, using AI-assisted tools where they speed up production.
- Oversee the creative workflow from brief to asset delivery, and help develop creative briefing best practices with the marketing team.
- Work with the Product Designers and Videographer to present products accurately and at their best.
General
- Plan and prioritise your own workload across the four markets and channels.
- Maintain organised, well-structured working files and asset libraries.
- Perform other duties consistent with the position as reasonably directed.
Who We Are Looking For
This is an intermediate-level position. It suits a multidisciplinary designer with at least three years behind them who is equally at home in Photoshop and Premiere Pro — someone past the junior stage who can take a brief and run with it, but who will still enjoy growing into full ownership of a brand’s creative. You are hands-on across branding, graphic design, video editing and social content, and you enjoy owning the creative for a regular campaign cycle from start to finish.
Essential
- A minimum of 3 years’ experience as a graphic designer, content creator or video editor in a brand or e-commerce marketing team, with a strong portfolio of web, social, email and paid-ad creative.
- Advanced skills in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro / After Effects or equivalent) producing both static and video assets.
- Experience editing and retouching product imagery and video, and producing short-form and UGC-style content for Instagram, TikTok, Facebook, Pinterest and YouTube.
- Experience designing email/EDM campaigns in Klaviyo or a comparable platform.
- Working knowledge of ad creative specifications for Meta, Google and TikTok.
- A sharp eye for brand consistency, layout and typography, and experience applying (or building) brand and style guidelines.
- Well organised and reliable with deadlines, keeping working files and asset libraries in good order.
- Right to work in Australia.
Desirable
- Experience producing assets for multiple international markets (e.g.
USA, UK, Australia/NZ) and adapting creative for each.
- Familiarity with AI-assisted image generation and editing tools to speed up asset production.
- Understanding of SEO and social-media marketing fundamentals, and how creative supports them.
- Experience running a creative workflow end to end, from brief through to asset delivery.
- A tertiary qualification in design, mass communication, marketing or a related field.
How to Apply
Please send your CV and a link to your portfolio or showreel to
[email protected].
We review applications as they arrive and would love to have the successful candidate start as soon as possible.
Please note, we will not be accepting applications for remote or contract work.
📌 Content Creator & Graphic Designer (Perth)
🏢 Growplay Monkey Bars
📍 Perth