‘What if your next digital role was designed around where marketing is going — not where it has been?’

MASPRO is entering its next stage of growth, and we’re looking for a technically strong, hands-on Digital Marketing Specialist to help shape how our digital ecosystem evolves.

This isn't a role where you'll simply inherit a calendar of campaigns.

You’ll work directly with our Marketing Director, have genuine ownership of our digital environment and play a key role in how MASPRO is discovered across Google, AI-assisted search and emerging digital channels.

And because AI and search are changing quickly, we don't expect this role to stand still either.

The role you join today will evolve as the technology evolves.

What you'll own

You’ll work across the digital infrastructure behind our marketing performance, including:

- AI & Answer Engine Optimisation (AEO) — helping build MASPRO's visibility across AI assisted search and emerging answer environments
- SEO & digital discovery — technical and on page SEO, Search Console, structured data, search intent and competitor performance
- HubSpot — workflows, automation, segmentation, forms, lead management, reporting and integration
- WordPress & website performance — continuously improving pages, customer journeys, conversion pathways and digital experience
- Analytics — GA4, Google Tag Manager, attribution, dashboards and performance insight
- Paid search — optimising Google Ads, targeting, landing pages, conversion and lead quality
- AI-enabled marketing — exploring and implementing AI agents, assistants and automated workflows that create genuine business value





This is a role for someone who wants to be close to the technology and close to the outcome. Why MASPRO?

At MASPRO, we back our people with trust, support and opportunity. Because when you thrive, so do we.

- A genuine four day a week professional role. We’re offering a working model that provides genuine flexibility. Work Monday – Thursday, with two days in our Kewdale, Perth office and two days from home.
- Direct access and influence. You'll have direct access to the Marketing Director, the autonomy to bring forward ideas and the opportunity to influence how our digital capability develops rather than simply execute someone else's playbook.
- Real ownership. This isn't a role built around coordinating agencies. We want your capability in-house and we'll trust you to use it.
- Work at the forefront of digital change. AI, AEO, agents, automation and changing search behaviour aren't side projects here — they're part of the role.
- See your impact. You'll be able to connect your work directly to search visibility, website performance, customer journeys, lead management and commercial insight.
- Grow as the role grows. MASPRO is expanding in Australia and internationally, and the digital setting itself is moving quickly. We expect the scope and capability of this position to develop with both.





You may be the person we're looking for if…

- You're already working hands-on across digital marketing and don't need an agency to tell you what's happening inside the platforms.
- You know your way around HubSpot and WordPress. You understand GA4, Search Console and Google Tag Manager. You're strong in SEO and already thinking about what AEO, AI search and LLM-driven discovery mean for brands.
- Most importantly, you're curious and a keen eye for detail.
- You keep learning because you know the digital environment six months from now won't look exactly like it does today.

B2B experience would be valuable, and exposure to mining, engineering, manufacturing or another technical environment would be useful — but it isn't essential. We're more interested in the depth of your digital capability and your ability to apply it.

If you're looking for a digital role where you can own the platforms, influence the direction and keep building your capability as AI reshapes marketing, we'd love to hear from you.

Shape the future of manufacturing with us

When you join MASPRO, you become part of a team that takes ownership, drives innovation and never stops improving.

Have a question before applying? Contact Elaine Norman at [email protected]

Want to know more? https://www.maspro.com.au/

Technology, including AI-assisted tools, may be used to support aspects of our recruitment process. All hiring decisions are made by human reviewers.

MASPRO is an Equal Opportunity Employer that welcomes applications from all backgrounds and abilities. Essential pre-employment checks will be conducted.

📌 Digital Marketing Specialist (Perth)
🏢 Maspro
📍 Perth