About the Role

We are looking for an experienced and commercially minded Events & Trade Marketing Manager to lead the end-to-end development and delivery of our events program (70%), while also owning key elements of our trade and consumer marketing strategy (30%).

This is a hands-on role for someone who can move confidently between strategy, creative ideation and execution. You will own the annual events calendar from initial concept through to delivery and post-event evaluation, ensuring every activity is relevant to our customers, supports our commercial objectives and delivers measurable value for the business.

Alongside events, you will be responsible for developing and executing an integrated trade and consumer marketing program, including regular eDM communications, social media strategy and targeted face-to-face activations.

The role works cross-functionally across Product, Partnerships, Graphic Design and broader Marketing teams and requires someone who is highly organised, creative, commercially focused and comfortable managing multiple projects simultaneously.

Key Responsibilities

Event strategy and management

Key responsibilities include

- Develop and manage the annual events and activation calendar, aligned with broader business, product and partnership priorities.
- Note: The strategy for the Health Events series is locked in, for a November execution.
- Build event concepts and creative ideas that strengthen brand engagement and deliver meaningful experiences for both trade and consumer audiences.
- Develop and manage annual and individual event budgets, including forecasting, supplier management and reconciliation.
- Lead the full execution of events, including venues, production, suppliers, logistics, guest management, collateral, run sheets and on-the-ground delivery.




- Manage multiple events and activations concurrently, ensuring deadlines, budgets and quality standards are met.
- Work closely with the Graphic Design team to brief, develop and deliver event collateral, signage, digital assets, invitations and supporting marketing materials.
- Ensure the brand is represented consistently and professionally across all event touchpoints.
- Conduct post-event reviews and provide clear reporting on performance, learnings and opportunities for improvement.
- Travel as required to manage and deliver events across relevant markets.

Events should deliver more than brand awareness. This role will work closely with the Product team to ensure events are designed around transparent commercial objectives.

Responsibilities include

- Partner with the Product team to identify opportunities for events and activations to increase product awareness, engagement, trial and usage.
- Establish explicit objectives and measures of success for key events.
- Develop strategies that connect event experiences with ongoing product engagement and customer behaviour.
- Track and report on event performance and ROI, using insights to inform future investment and activity.
- Identify opportunities to use events as a platform for product launches, demonstrations, education and customer acquisition.

Trade and consumer marketing (30%)

Responsibilities include

- Plan and oversee bi-weekly eDM communications,



including content planning, briefing, production, distribution and performance reporting.
- Oversee the social media strategy, ensuring content supports broader brand, product, trade and consumer objectives.
- Work with internal creative resources to develop relevant, engaging marketing content and campaign assets.
- Monitor performance across eDM, social and other marketing activity and use insights to continually improve engagement.
- Identify and create opportunities for smaller-scale, agile events and activations that support specific markets, clients, products or commercial objectives.

What we are looking for:

You will be a strong fit for this role if you have:

- Demonstrated experience in events, experiential marketing, trade marketing or a related marketing role.
- Strong experience managing events from concept through to execution.
- Experience developing and managing event and marketing budgets.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- A strong creative mindset combined with commercial thinking.
- Experience working collaboratively with design and creative teams.
- An understanding of digital marketing channels including eDM and social media.
- The ability to develop clear briefs and confidently manage internal and external stakeholders.
- Strong written and verbal communication skills.
- The ability to evaluate activity against commercial objectives and demonstrate ROI.
- A proactive, solutions-focused approach with a high level of attention to detail.
- Confidence working independently while collaborating across multiple teams.
- Flexibility and willingness to travel and work outside standard business hours when required for events.

📌 Event Manager (Sydney)
🏢 The Careers Department
📍 Sydney