About the Australian Shareholders’ Association

Australian Shareholders’ Association (ASA) is Australia’s leading independent voice for retail investors. For more than 60 years, ASA has advocated for shareholder rights, promoted investor education and supported better corporate governance across Australian listed companies. ASA delivers a range of education programs, events, publications and member services that help Australians become more informed and confident investors.

Position Details

Reports to: Head of Marketing, Education and Partnerships

Employment Type: Full-time Location: Sydney (flexible working arrangements available in accordance with ASA policies)

Travel: Occasional interstate travel required for events and member engagement activities.

Salary: 85K - 95K + Superannuation

Purpose of the role The Marketing Specialist - Partnerships and Membership is responsible for identifying market opportunities and developing, coordinating and implementing marketing initiatives across corporate partnerships, sponsorship, membership, events and investor education programs.

The role uses market and audience insights to develop campaigns, strengthen ASA’s market position, grow membership, support partnership and sponsorship revenue, and increase engagement with members and investors. It combines marketing strategy and execution,

relationship management, content development and stakeholder engagement to deliver measurable organisational growth.

Key Accountabilities

Marketing Strategy and Membership Growth

● Identify market, audience and promotional opportunities that support ASA’s membership,

partnership, event and investor education objectives.

● Develop and implement integrated marketing plans that support membership acquisition,

retention and engagement.

● Analyse member, subscriber, campaign and market data to inform audience segmentation, messaging, channel selection and marketing priorities.

● Develop campaign concepts, content and communications across email, website, social media and other digital channels.

● Produce member communications, investor education promotions, campaign assets and sponsorship collateral.

● Coordinate marketing activity through ASA’s CRM, email marketing, website and social media platforms.

● Monitor campaign performance and digital engagement data, providing insights and recommendations to improve outcomes.

● Advise internal stakeholders on marketing activities, audience engagement and promotional opportunities.

● Achieve agreed membership growth, engagement and campaign performance targets.

Partnership and Sponsorship Marketing





● Identify and develop corporate partnership and sponsorship opportunities that align with

ASA’s marketing and growth objectives.

● Develop partnership marketing proposals, sponsorship collateral and promotional packages.

● Coordinate prospect engagement, partnership communications and marketing activation plans.

● Maintain robust relationships with corporate partners, sponsors, listed companies and industry stakeholders.

● Support corporate partner and sponsor renewals through proactive engagement,

campaign delivery and demonstrated partner value.

● Develop and implement co-marketing initiatives with partners and sponsors.

● Monitor partnership and sponsorship performance against agreed measures and provide recommendations to improve outcomes.

● Contribute to agreed corporate partnership, sponsorship and associated revenue targets.

Events and Investor Education Marketing

● Develop and implement marketing plans for conferences, events, webinars and investor education programs.

● Identify target audiences and recommend appropriate messaging, promotional channels and campaign schedules.

● Develop event and education program content across email, website, social media and partner channels.

● Coordinate with speakers, sponsors, partners and internal stakeholders to support effective promotion and successful event delivery.

● Monitor registrations, attendance, engagement, revenue and participant feedback.

● Analyse performance results and recommend improvements to ASA’s events and investor education offering.

● Achieve agreed event attendance, engagement and revenue targets.

Marketing Operations, Analysis and Reporting

● Maintain accurate campaign plans, marketing calendars, project plans, partnership documentation and performance reports.

● Track marketing, membership, partnership and event performance against agreed objectives and measures.

● Prepare regular reports on campaign performance, audience engagement, membership growth, partnership activity and event outcomes.

● Use CRM, digital and campaign data to identify trends, opportunities and areas for improvement.

● Assist with marketing budget tracking, supplier invoices and reconciliation relating to campaigns, partnerships, sponsorships and events.





● Coordinate with external agencies, suppliers and service providers where required.

● Work collaboratively across ASA and contribute to broader organisational priorities.

Performance Measures

Success in this role will be measured through:

● Membership acquisition, retention and engagement outcomes.

● Marketing campaign performance and digital engagement.

● Growth in corporate partnerships and sponsorship revenue.

● Achievement of partnership and sponsorship renewal targets.

● Event registrations, attendance, revenue and participant satisfaction.

● Performance of investor education program promotions.

● Quality and effectiveness of marketing content and communications.

● Quality of partner, sponsor and stakeholder relationships.

● Accuracy and usefulness of marketing analysis and performance reporting.

● Delivery of marketing activities within agreed timelines and budgets.

Key Skills and Experience

● A minimum of four years’ professional marketing experience, including experience developing and implementing integrated marketing campaigns.

● Experience in partnership marketing, sponsorship, membership marketing,

communications or stakeholder engagement is highly desirable.

● A tertiary qualification in marketing, communications, business or a related discipline, or equivalent relevant professional experience.

● Experience identifying market and audience opportunities and using insights to inform marketing activity.

● Experience developing campaigns across email, website, social media and other digital channels.

● Strong communication and copywriting skills, including the ability to explain investment concepts clearly.

● Strong relationship management and commercial skills, with a focus on achieving growth targets.

● Ability to manage multiple projects and priorities.

● Proactive, creative and solutions-focused approach.

● Experience in financial services, investing, membership organisations or the not-for-profit sector is desirable.

Technical Skills

● CRM and email marketing platforms.

● Website content-management platforms, including WordPress.

● Social media management and analytics tools.

● Digital campaign reporting and performance analytics.

● Canva or comparable content-development platforms.

● Webinar and event-management platforms.

How to apply

Please submit your résumé outlining your relevant marketing experience and suitability for the position.

Applications close: 8 October 2026

Pay: $85,000.00 – $95,000.00 per year

Work Location: Hybrid remote in Sydney NSW 2000

📌 Marketing Specialist (Sydney)
🏢 Australian Shareholders' Association
📍 Sydney