About the Business

Established in 2001, MOR is renowned as an Australian and international success story with the brand available in 20 countries worldwide and growing. MOR have captured a loyal following of beauty aficionados that look to the brand for the evocative and emotive sensorial experience their luxurious products deliver.

With a diverse and expanding product portfolio, MOR continues to deliver impressive sales performance each year. MOR prides itself on an outstanding work culture and supportive team environment.

About the Role

MOR is seeking an experienced and commercially minded Brand & Marketing Manager to lead the development and execution of our brand and marketing strategy across Australia.

This role is responsible for strengthening MOR’s brand positioning, driving integrated marketing campaigns, supporting new product launches and delivering initiatives that build brand awareness, customer engagement and sales growth.

Working closely with Sales, Product Development, Design and other internal teams, you will manage marketing activity across retail, digital, e-commerce, social media, PR and events, ensuring a consistent and compelling brand presence across all customer touchpoints.

This is a hands-on role suited to an experienced brand marketer who can combine strategic thinking with strong execution.

Key Responsibilities

1.Brand & Marketing

- Develop and execute MOR’s annual brand and marketing strategy and promotional calendar.

- Drive brand positioning, messaging and consistency across all channels and customer touchpoints.

- Plan and deliver integrated campaigns supporting new product launches, seasonal activity and key commercial priorities.

- Partner with Sales, Product Development and Design teams to align marketing activity with business objectives.

- Provide brand and creative direction across campaigns, packaging, collateral, presentations and sales tools.

- Develop compelling brand and product communications, including campaign messaging, product descriptions and marketing collateral.





- Conduct competitor and market analysis to identify trends, opportunities and areas for brand growth.

- Track campaign performance and provide insights and recommendations to improve marketing effectiveness and ROI.

2.Digital, Social & E-commerce

- Oversee MOR’s digital marketing strategy across social media, paid digital, search, SEO/SEM, email and e-commerce.

- Lead social media strategy, content planning and community engagement across key platforms.

- Manage the online promotional calendar and ensure e-commerce activity is aligned with broader brand and commercial priorities.

- Drive customer acquisition, retention and database growth through digital and CRM initiatives.

- Oversee EDM strategy and customer communications.

- Work with internal teams and external partners to optimise digital campaigns and website performance.

3.PR, Influencers & Events

- Develop and manage MOR’s annual PR and events calendar.

- Build and maintain relationships with media, influencers and relevant industry partners.

- Coordinate product launches, brand collaborations, sponsorships and PR events.

- Manage external PR and marketing agencies where required.

- Identify partnership and collaboration opportunities that strengthen brand awareness and reach.

4.Commercial & Cross-Functional Collaboration

- Work closely with the Sales team to support pharmacy, department store, boutique and other retail channels with effective marketing programs and sales tools.

- Partner with Product Development on product positioning and go-to-market plans for new launches.

- Manage marketing priorities,



budgets and external suppliers to ensure activity is commercially focused and delivered effectively.

- Provide regular reporting on key campaigns, marketing initiatives and performance.

About You

To be successful in this role, you will ideally have:

- 5+ years’ experience in brand or marketing management, ideally within beauty, cosmetics, personal care, FMCG or a consumer lifestyle brand.

- Strong experience developing and executing integrated brand and marketing campaigns.

- Demonstrated experience supporting new product launches and go-to-market activity.

- Sound knowledge of digital marketing, social media, CRM and e-commerce.

- Experience working with PR, influencers, events and external agencies.

- Strong commercial awareness and ability to connect marketing activity with sales and business outcomes.

- Excellent written and verbal communication skills.

- Strong stakeholder management and cross-functional collaboration skills.

- The ability to balance strategic planning with hands-on execution in a fast-moving setting.

- Relevant tertiary qualifications in Marketing, Business, Communications or a related discipline.

Why Join MOR?

This is an opportunity to play a key role in shaping the next stage of an established Australian beauty brand.

You will have the opportunity to:

- Influence brand strategy and major marketing initiatives.

- Lead campaigns and new product launches across multiple retail and digital channels.

- Work closely with senior management and cross-functional teams.

- Make a visible commercial impact across brand, customer engagement and sales.

- Join the business at an exciting stage of product and channel development.

Apply Now

If you are an experienced brand marketer who combines creativity with commercial thinking and enjoys turning strategy into impactful campaigns, we would love to hear from you.

Apply via SEEK with your resume and a brief summary of your relevant brand and marketing experience.

📌 Brand & Marketing Manager (Altona North)
🏢 MOR Boutique
📍 Altona North