The Marketing Manager for Oceania is responsible for building brand awareness, developing partnerships, and driving customer demand across airport lounges, hotels, F&B;, and passenger services in the region. This role focuses on local brand-building, partnerships, and membership growth, while also working closely with the global marketing team to provide insights, localisation, and performance feedback that strengthen global initiatives.

A key part of this role is collaboration with other regional marketing teams to drive inbound travellers into Oceania services and outbound Oceania passengers to Plaza Premium Group services worldwide. The role will also support Smart Traveller membership acquisition and engagement in the region, leveraging targeted campaigns, partnerships, and local activations.

JOB RESPONSIBILITIES

· Develop and implement regional marketing and partnership strategies to grow brand awareness, lounge footfall, hotel occupancy, and service usage across Oceania.

· Support Smart Traveller membership acquisition and engagement through targeted campaigns, partnerships, and local activations.

· Work with the global marketing team to provide regional insights, market requirements, and performance feedback that improve campaign effectiveness.





· Collaborate with other regional marketing teams to align initiatives that drive inbound and outbound passenger traffic.

· Plan and execute local activations and co-marketing initiatives with strategic partners to strengthen regional presence and engagement.

· Support partnership development by creating joint marketing programmes and promotional campaigns that deliver commercial outcomes.

· Coordinate campaign execution end-to-end with cross-functional stakeholders (Operations, Loyalty, Sales, Business Development, etc.) to ensure timely delivery and brand consistency.

· Oversee creation of marketing and promotional content in collaboration with HQ, agencies, vendors, and design resources, ensuring impact and alignment with brand standards.

· Monitor and analyse campaign effectiveness using data and insights to optimise regional strategies and inform decision-making.

· Conduct market intelligence and competitor analysis to identify current prospects for brand positioning, membership growth, and customer engagement.

Support global marketing initiatives by localising and executing campaigns in Oceania, maintaining alignment with Group standards and goals.

📌 Marketing Manager Mascot
🏢 Plaza Premium Lounge Australia
📍 Mascot