We’re looking for a creative and proactive Social Media Executive to join our team and help grow our presence across key social media platforms.

This is a great opportunity for someone who understands social media, enjoys creating engaging content, and wants to build hands-on experience in content, campaigns and community growth.

Key Responsibilities
Manage day-to-day content across social media platforms, including Instagram, TikTok, Xiaohongshu (RED) and other relevant channels
Plan, create and publish engaging social content aligned with brand and campaign objectives
Support content calendars, campaign planning and key marketing initiatives
Monitor social trends, platform updates and competitor activity to identify current content opportunities
Engage with online communities and help grow audience reach and engagement
Track and analyse content performance and provide recommendations for optimisation
Work closely with internal teams, designers,



creators and external partners to deliver campaigns
Support influencer/KOL collaborations and other social media initiatives where required

What We’re Looking For
1–2 years of experience in social media, content marketing or a related role; robust graduates with relevant experience are also welcome
Valuable understanding of major social media platforms and current content trends
Strong content sense with the ability to identify what makes content engaging and shareable
Experience with Xiaohongshu (RED), TikTok or Instagram is highly regarded
Good written and verbal communication skills
Organised, proactive and comfortable working in a fast-paced environment
Basic content creation, video editing or design skills are a plus

If you’re passionate about social media, content and digital culture, we’d love to hear from you.

📌 Social Media Executive Melbourne
🏢 HungryPanda Ltd 熊猫外卖
📍 Melbourne