Job Description
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Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads, and Apple Search Ads for AU and UK markets
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Monitor campaign performance daily, identifying spend anomalies, CPA shifts, creative fatigue, and conversion rate changes
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Build and maintain weekly and monthly performance reports covering spend, CPA, conversion rates, and channel-level trends
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Use Branch attribution data to calculate true cost-per-acquisition across channels
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Coordinate with the external agency on campaign execution, creative briefs, budget pacing, and performance targets
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Conduct creative performance analysis to identify effective ad formats, messages, and hooks
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Manage campaign change logs and track performance impact
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Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences
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Use AI tools, Claude, MCP integrations, and automated reporting to accelerate analysis and automate workflows
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Support geo-level performance analysis across Australian states and UK cities
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Pull and cross-reference data from ad platforms, Branch, and the marketing database
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Proactively flag data discrepancies and attribution gaps
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Work directly with the Head of Acquisition Marketing
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Requirements
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2-3 years experience in
performance/acquisition
marketing, paid social, or growth roles
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Hands-on experience managing campaigns in at least two of: Meta Ads Manager, Google Ads, TikTok Ads Manager, Apple Search Ads
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Strong analytical skills and comfort working with data in spreadsheets or BI tools
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Understanding of mobile attribution (Branch, Adjust, AppsFlyer,



or similar) and differences between platform-reported numbers and MMP data
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Experience with CPA/ROAS optimisation
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Familiarity with A/B testing methodology and statistical thinking
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Comfort with AI tools such as ChatGPT, Claude, Copilot, or similar
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Solid attention to detail
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Clear written communication and ability to summarise performance for non-marketers
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Experience working with external agencies or media partners
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Exposure to app-install campaigns and mobile growth is a strong plus
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Core Competencies
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Demonstrates expertise in managing and optimizing paid acquisition campaigns across multiple platforms, with a strong focus on data analysis, performance reporting, and collaboration with external agencies. Proficient in utilizing AI tools and mobile attribution methods to enhance campaign effectiveness and drive growth.
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Highest-signal resume keywords
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Paid Acquisition Campaign Management
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Meta Ads Manager
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Google Ads
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Mobile Attribution (Branch, Adjust, AppsFlyer)
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A/B Testing Methodology
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ATS Optimization Keywords
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Hard Skills
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Campaign Performance Analysis
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CPA/ROAS Optimization
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Data Analysis in Spreadsheets
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Automated Reporting
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Creative Performance Analysis
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Soft Skills
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Strong Attention to Detail
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Clear Written Communication
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Industry Keywords
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Performance Marketing
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Growth Marketing
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App-Install Campaigns
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Mobile Growth
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Tools & Technologies
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TikTok Ads Manager
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Apple Search Ads
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AI Tools (ChatGPT, Claude, Copilot)
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📌 Acquisition Marketing Specialist (New South Wales)
🏢 Jobtailor
📍 New South Wales