We move people.

Anthem are renowned entertainment marketing audience experts, we operate across the arts and major events industry providing specialist strategic, marketing, creative, project management, and data tools to bring people closer to the moments that move them. Join us and use your passion to move people.

Anthem is looking for a Head of Marketing to join our leadership team. The role directs key client relationships and leads campaign strategy, working closely with our Head of Digital and Audience and the senior leadership team to shape how we impact the experience economy. You'll also lead and grow a high performing team, so we're after someone who gets as much out of developing people as they do out of the work itself.

This suits a marketer who builds real partnerships with clients and wants to work on global entertainment IP.

What You’ll Be Doing

Senior Account Direction

- Be the trusted, go-to contact for key clients, nurturing relationships built on transparency, reliability, and shared ambition.
- Act as a strategic advisor, offering tailored counsel and proactive problem-solving that consistently exceeds expectations.
- Maintain open, regular communication with clients to ensure outstanding service delivery at every touchpoint.

Marketing Campaign Strategy

- Lead and oversee client campaigns end-to-end, integrating strategy, creative, production, content, and broader agency services to deliver against agreed objectives.
- Ensure campaigns are aligned with client goals, budgets, and timelines, with no detail left to chance.
- Collaborate across departments to align on strategy, objectives, and seamless delivery.
- Monitor campaign performance and provide clients with actionable insights and recommendations for continuous improvement.

Team Leadership

- Lead, mentor, and inspire your account team, setting the standard for client engagement and campaign delivery.
- Oversee project management, campaign planning,



and day-to-day delivery across your portfolio.
- Champion collaborative working relationships across all departments and actively support team training and development.
- Take ownership of special projects and agency initiatives as assigned
- Develop and champion the team's ways of working, with operational improvements to systems and processes as the business grows.

Financial Management

- Own campaign budgets and the financial performance of your accounts, with a focus on meeting or exceeding targets.
- Partner with the Finance team to ensure accurate budgeting, forecasting, and financial tracking.
- Deliver clear, timely budget reporting to clients.

Business Development

- Play an active role in new business pitches, proposals, and presentations to win new clients and expand existing partnerships.
- Identify and develop new business opportunities in collaboration with the leadership team.
- Leverage your client relationships to introduce and secure additional Anthem services.

Industry Positioning

- Build and maintain strong relationships with clients, suppliers, and industry stakeholders to position Anthem as a market-leading partner.
- Represent the agency at industry events, launches, and networking opportunities.
- Stay across market trends, competitor activity, and industry developments to inform strategic planning.

About You

- 8+ years in a senior marketing role, ideally servicing theatrical or related live entertainment industries, agency experience highly regarded.
- Advanced knowledge of marketing principles and application across integrated campaigns.




- The confidence to set a high bar and the ability to inspire clients and colleagues alike to reach it.
- Proven experience leading, mentoring and developing high-performing teams.
- Strong knowledge of the arts and entertainment industry landscape, with existing industry relationships an advantage.
- Deep understanding of cross-platform advertising, including digital, social, and paid media strategy.
- A track record of growing and sustaining senior client relationships built on trust, results and creative ambition.
- A team-oriented, solutions-oriented approach to problem-solving under pressure.
- Calm and decisive, bringing clarity and momentum to the team around you.
- Exceptional attention to detail and outstanding verbal and written communication skills.
- A passion for culture, live performance, major events and the arts and the industry knowledge and relationships to match.

LIFE AT ANTHEM At Anthem, we value Courage, Heart, Curiosity, and Imagination, and we aim to live those values in the way we work every day. Our space: A joyful, light-filled office on Exhibition Street in the Melbourne CBD, open plan, spacious, and in one of the city's best locations The perks of the industry: Regular tickets to shows, events and opening nights, because we believe in experiencing the work we love.

Growth: Ongoing training and development opportunities including internal mentoring, external seminars and industry workshops.

The team: A close-knit, passionate and collaborative team of 23, big enough to do serious work, small enough that you'll genuinely make an impact.

Culture: Regular team events, social activities and a workplace where great work is celebrated and good people are valued.

READY TO MOVE PEOPLE? Send your CV and a short cover letter telling us why this role, and why Anthem, feels like the right next step for you to [email protected]

Application close date 30th September 2026

📌 Head of Marketing | Entertainment Sector (Melbourne)
🏢 Anthem
📍 Melbourne