Job Description

Are you a motivated sales professional with a passion for equipment sales, dealer development, and customer success? We are seeking an experienced Area Sales Manager - Turf/ Commercial, Construction, RLC Equipment (Residential, Landscape & Contractor) and aftersales to join our team and play a key role in driving sales growth across Sydney to Northern NSW.

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This is an exciting opportunity to work with a market-leading product portfolio, develop strong dealer partnerships, and contribute to the ongoing success of our business.

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About the Role

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Reporting to the National Sales Manager, Dealer Equipment , you will be responsible for managing and growing sales within your territory through dealer engagement, business development, product demonstrations (tow and show), marketing initiatives, and customer relationship management.

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You will work closely with dealers, customers, service teams, and internal stakeholders to ensure sales targets are achieved while delivering exceptional customer support.

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Key Responsibilities

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- Develop and execute territory sales plans to achieve sales targets and business objectives.
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- Build, maintain, and strengthen relationships with existing and prospective dealers.
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- Monitor dealer performance and implement strategies to improve sales growth and profitability.
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- Identify market opportunities and recruit new dealers where required.
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- Provide dealer training, sales support, and product knowledge.
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- Conduct regular product demonstrations for dealers and end users.
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- Support local marketing campaigns, field days, trade shows,



and promotional activities.
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- Monitor competitor activity and market trends to identify growth opportunities.
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- Investigate and resolve customer issues relating to products, pricing, deliveries, and accounts.
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- Prepare sales forecasts, reports, expense submissions, and CRM updates.
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- Promote finance solutions and ancillary products to support sales outcomes.
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- Ensure compliance with company policies, WHSE requirements, and ethical business standards.
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About You

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- Proven success in a sales role within the equipment, machinery, agricultural, turf care, landscaping, or related industries.
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- Strong relationship-building and business development skills.
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- Demonstrated ability to influence, negotiate, and close sales opportunities.
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- Excellent communication and presentation skills.
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- Strong organisational and time management abilities.
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- Sound commercial acumen with the ability to analyse sales performance and market opportunities.
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- Experience using CRM systems and Microsoft Office applications.
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- The ability to work autonomously while contributing to a broader team environment.
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- An understanding of mechanical equipment and its operational applications.
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- A qualified, proactive,



and customer-focused approach.
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What's Required

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- Valid Australian Driver's Licence.
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- Valid Passport.
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- Ability and willingness to travel regularly within your territory, including interstate travel and occasional international travel.
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Why Join Us?

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- Opportunity to represent a respected and innovative industry leader.
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- Competitive salary package including vehicle and tools of trade.
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- Supportive team culture with ongoing professional development opportunities.
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- Ability to make a significant impact on business growth and customer success.
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If you're a driven sales professional who thrives on building strong customer relationships and delivering outstanding results, we'd love to hear from you.

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Who are we?

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Toro is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, underground utility construction, rental and specialty construction, and irrigation solutions. You'll enjoy a workplace founded on ideals. Where people and performance are valued equally. Where ethics are a way of life. Where relationships thrive on trust and respect.

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Why Join Us?

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This is an exciting opportunity to take ownership of a nationally significant business function, influence strategic direction, and lead a high-performing team in a dynamic and customer-focused environment. If you are a motivated leader looking to make a meaningful impact and drive business success, we'd love to hear from you.

📌 Area Sales Manager- Dealer Equipment (New South Wales)
🏢 Ttc
📍 New South Wales