Job Description

- Grow and nurture your State teams to be the creators of exceptional customer experience, service, and hosting spaces where customers feel welcome every time.
- Lead the effective delivery of the State-wide strategy, translating brand priorities into actionable plans that inspire our teams and brings energy to our Stores.
- Own the P&L; with customer insights, products, planning and trade knowledge being core to successful delivery of financial outcomes in your State

Based in NSW covering 370+ stores, 11 Area Managers and 2800+ team members, BWS State Manager is a pivotal leadership role that will lead a diverse team of leaders across the State, leveraging data-driven insights to enhance the BWS experience while maintaining a high-standard of safety, team engagement, and financial sustainability.

Reporting to the General Manager of Store Operations, you will act as a strategic advocate for the brand, ensuring BWS continues to thrive in a complex, highly regulated retail environment. This is a Permanent position, based in NSW.

As part of your application, please include a cover letter highlighting your senior leadership experience within retail, FMCG or another relevant industry, and how you have led large, geographically dispersed teams to deliver strong commercial and people outcomes. Applications close: Wednesday 16th September 2026.

A day in your life as the BWS State Manager





This is a high-influence role where you sit at the heart of our National Operations Leadership Team. You won't just manage a State; you will shape the future of BWS by:

- Strategic Stewardship: Contributing to the overarching BWS Strategy and cascading actionable plans that align state performance with national ambitions. You will use data-driven storytelling to build consensus and influence strategic activities across the brand.
- Commercial Mastery: Driving the retail scorecard by delivering sales, margin, and EBIT results while analyzing industry trends to identify recent growth opportunities.
- Championing the "Voice": Elevating both Voice of Customer (VOC) and Voice of Team (VOT) by leveraging data insights to meet evolving customer expectations and drive inclusion.
- Leading Leaders: Inspiring a team of up to 11 direct reports through proactive capability building, workforce skill analysis, and robust succession planning for future leaders.
- Innovation & Strategic Growth: Identifying innovation and growth opportunities, while proactively mitigating operational risks and navigating complex initiatives to keep us future fit.
- Safety & ESG Advocacy: Role-modeling a high-standard safety culture and an inclusive environment that demonstrates care for our product, planet, and people.

📌 State Manager - NSW (Sydney)
🏢 Bws
📍 Sydney