Job Description

LEAD THE CATEGORY AGENDA FOR AGREED KEY CUSTOMERS

- Develop relationships with key customers, driving category strategy, and delivering specialised category projects.
- Ensure solid category ranging and assortment recommendation aligned to range review cycles working to ensure Category and Brand Fair Share are achieved.
- Commercialise category initiatives and partner with the National Sales team to drive opportunities, maximise sales effectiveness, and increase ROI.
- Lead annual Category Planning Days and end of year Category Reviews.
- Create customised retailer specific selling stories creating and leveraging all available selling materials.

DEVELOP & DRIVE THE PRODUCT, PRICE, PLACE & PROMOTIONAL STRATEGIES FOR KEY CUSTOMERS

- Set the product and ranging priorities throughout the store.
- Develop pricing and promotional strategies across the Red Bull portfolio to maintain a premium position and drive value growth.
- Drive the Space Management agenda with key customers working to minimise out of stocks and maximise our fair share index at shelf.




- Ensure merchandising principles are executed accurately and compliantly across all key customers.
- Provide quarterly measurement and evaluation of all major customer/channel initiatives and promotions.

TRANSFORM RESEARCH INTO SHOPPER & RETAIL INSIGHTS AND INSIGHTS INTO ACTION

- Analyse internal and external data (Circana, Summit, Quantium) to identfy market, shopper and consumer trends, and recommend growth opportunities.
- Leverage shopper and consumer insights to inform our Off Premise Sales strategy and Category Vision.
- Use data and insights to identify retailer growth opportunities and support shopper research initiatives.
- Work with Trade Marketing to develop shopper-focused retail concepts that drive growth and outperform competitors.

DEVELOP & EMBED CATEGORY TRAINING

- Deliver engaging category presentations and workshops across internal meetings and conferences.
- Facilitate category training across Sales and Distributor Partner teams.

📌 Category Development Manager (9m FTC) (Sydney)
🏢 Red Bull
📍 Sydney