About the Hikvision

Hikvision is a global technology company focused on video intelligence and integrated security solutions. In Australia and New Zealand, we partner with distributors, integrators, consultants and end users to deliver practical, market-led solutions across a broad range of industries. Our ANZ team combines local market expertise with global capability and a strong focus on collaboration, innovation and customer value.

About the Role:

We are looking for a commercially minded Marketing Manager to lead the ANZ marketing function and turn business priorities into clear, measurable market activity. This is a hands-on leadership role for someone who can set direction, build disciplined marketing operations and deliver high-quality work across brand, digital, content, channel and events.

Working closely with Sales, Product & Solutions, distributors and regional stakeholders, you will strengthen Hikvision's market presence, enable channel growth and ensure every campaign is purposeful, on-brand and commercially relevant.

Key Responsibilities

Marketing strategy, GTM and channel growth

· Develop and execute the ANZ marketing strategy and annual operating plan, aligned to commercial priorities, target industries and product go-to-market plans.

· Translate product launches, solutions and brand priorities into integrated campaigns that support demand generation, channel engagement and sales pipeline.

· Partner with Sales, Product & Solutions and distributor partners to develop practical co-marketing plans and deliver local market impact.

· Identify market opportunities, customer insights and competitive trends to improve campaign relevance and investment decisions.

Brand, PR and corporate communications

· Build a consistent, credible and distinctive Hikvision brand across ANZ, ensuring local activity aligns with global brand standards.

· Lead corporate communications, media relations, industry-association engagement, press releases and reputation-management activity.

· Create a clear brand governance approach for local teams, partners and suppliers, including brand assets, messaging and approval workflows.

· Support thought leadership,



customer stories and responsible-business communications where relevant.

Digital, content and platform management

· Own the ANZ content and digital plan across website, EDM, social media, partner platforms, paid media and search activity.

· Lead the production of high-quality product, solution and brand content, including brochures, campaigns, videos, case studies, event materials and sales enablement tools.

· Improve website relevance, search visibility, social engagement and lead capture through data-led optimisation.

· Manage external agencies and vendors to deliver quality work on time and within agreed scope.

Events, campaigns and customer engagement

· Plan and deliver trade shows, industry events, partner events, roadshows, webinars and customer engagement programs across ANZ.

· Ensure campaigns and events have clear objectives, audience plans, lead-management processes and post-activity follow-up.

· Create scalable campaign toolkits that regional sales teams and channel partners can activate consistently.

Marketing operations, leadership and budget

· Establish efficient marketing workflows, calendars, reporting rhythms and governance that improve visibility, accountability and delivery quality.

· Lead, coach and develop the marketing team; create a proactive, collaborative and accountable working culture.

· Own the ANZ marketing budget, including planning, forecast, vendor management, expense control and return-on-investment assessment.

· Provide concise, regular performance reporting and recommendations to business leaders.

HOW SUCCESS WILL BE MEASURED

· Delivery of a focused ANZ marketing and GTM plan that supports priority products, solutions, industries and channel partners.

· Improved brand consistency, visibility and positive market engagement across owned,



earned and partner channels.

· Digital and content performance, including quality of traffic, engagement, leads and campaign conversion.

· Event and campaign effectiveness, including qualified leads, pipeline contribution, partner participation and sales feedback.

· Productive budget management, transparent reporting and demonstrable value from marketing investment.

· A high-performing marketing function with strong cross-functional collaboration and reliable operating processes.

WHAT YOU WILL BRING

· A degree in Marketing, Communications, Business or a related discipline, or equivalent practical experience.

· At least 5 years' marketing experience, including ownership of integrated campaigns and a track record in B2B, technology, electronics, security or another complex channel-led environment.

· Proven experience building and executing go-to-market, channel or demand-generation plans with measurable commercial outcomes.

· Strong brand, communications and digital-marketing capability, with confidence across content, websites, social channels, CRM/EDM and campaign reporting.

· Experience leading people, agencies and multiple concurrent projects while maintaining quality and attention to detail.

· Commercial judgement, strong stakeholder-management skills and the ability to influence across sales, product, partners and senior leadership.

· Excellent written and verbal English communication skills.

IT WOULD BE AN ADVANTAGE IF YOU HAVE

· Experience in video security, IoT, enterprise technology, distribution, systems integration or another technical B2B market.

· Experience working with regional or global marketing teams and adapting global assets for local market needs.

· Working proficiency in Mandarin, particularly for collaboration with global stakeholders.

WHY JOIN HIKVISION ANZ?

This is an opportunity to shape a visible marketing function at the intersection of technology, channel partnership and growth. You will have meaningful ownership, direct access to business stakeholders and the scope to build a stronger, more connected marketing engine for the ANZ market.

📌 Marketing Manger (Norwest)
🏢 Hikvision
📍 Norwest