Primary Objective: Lead the Global Storytelling team to position the Northern Territory as Australia’s most distinctive leisure travel destination and a leading destination for major events through compelling, authentic and evidence-led storytelling. The Director is responsible for global public relations, strategic communications, social media and the content strategy, media, influencer and content creator familiarisation programs, and the development of a whole-of-organisation storytelling framework that guides how the NT’s stories are told across all communications.

The Director leads this integrated function in order to drive a single, consistent NT narrative across earned, owned and paid channels and to build connected storytelling capability for the NT. Through these integrated functions, the role drives awareness, consideration and destination reputation, inspiring visitation and supporting sustainable growth of the visitor economy. This vacancy may be available in either Alice Springs or Darwin.

📌 Applied Director Global Storytelling Darwin
🏢 Department of Tourism and Hospitality
📍 Darwin