Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads, and Apple Search Ads for AU and UK markets
Monitor campaign performance daily, identifying spend anomalies, CPA shifts, creative fatigue, and conversion rate changes
Build and maintain weekly and monthly performance reports covering spend, CPA, conversion rates, and channel-level trends
Use Branch attribution data to calculate true cost-per-acquisition across channels
Coordinate with the external agency on campaign execution, creative briefs, budget pacing, and performance targets
Conduct creative performance analysis to identify effective ad formats, messages, and hooks
Manage campaign change logs and track performance impact
Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences
Use AI tools, Claude, MCP integrations, and automated reporting to accelerate analysis and automate workflows
Support geo-level performance analysis across Australian states and UK cities
Pull and cross-reference data from ad platforms, Branch, and the marketing database
Proactively flag data discrepancies and attribution gaps
Work directly with the Head of Acquisition Marketing
Requirements
2-3 years experience in performance/acquisition marketing, paid social, or growth roles
Hands-on experience managing campaigns in at least two of: Meta Ads Manager, Google Ads, TikTok Ads Manager, Apple Search Ads
Strong analytical skills and comfort working with data in spreadsheets or BI tools
Understanding of mobile attribution (Branch, Adjust,



AppsFlyer, or similar) and differences between platform-reported numbers and MMP data
Experience with CPA/ROAS optimisation
Familiarity with A/B testing methodology and statistical thinking
Comfort with AI tools such as ChatGPT, Claude, Copilot, or similar
Strong attention to detail
Transparent written communication and ability to summarise performance for non-marketers
Experience working with external agencies or media partners
Exposure to app-install campaigns and mobile growth is a strong plus
Core Competencies
Demonstrates expertise in managing and optimizing paid acquisition campaigns across multiple platforms, with a strong focus on data analysis, performance reporting, and collaboration with external agencies.
Proficient in utilizing AI tools and mobile attribution methods to enhance campaign effectiveness and drive growth.
Highest-signal resume keywords
Paid Acquisition Campaign Management
Meta Ads Manager
Google Ads
Mobile Attribution (Branch, Adjust, AppsFlyer)
A/B Testing Methodology
ATS Optimization Keywords
Hard Skills
Campaign Performance Analysis
CPA/ROAS Optimization
Data Analysis in Spreadsheets
Automated Reporting
Creative Performance Analysis
Soft Skills
Strong Attention to Detail
Clear Written Communication
Industry Keywords
Performance Marketing
Growth Marketing
App-Install Campaigns
Mobile Growth
Tools & Technologies
TikTok Ads Manager
Apple Search Ads
AI Tools (ChatGPT, Claude, Copilot)
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📌 Acquisition Marketing Specialist (Sydney)
🏢 Jobtailor
📍 Sydney