Job Description
Telstra is seeking a Senior Marketing Audience Specialist to define and govern audience segmentation across the customer lifecycle, ensuring communications reach the right customers through the right channels. You will leverage data and experimentation to optimise engagement, experience and commercial outcomes across email, SMS, push, paid media and direct mail.
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The role requires 5+ years in data-driven marketing, expertise with marketing automation/CDP platforms, and solid collaboration across
📌 Lifecycle Marketing Audience Architect (Victoria)
🏢 Telstra
📍 Victoria
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