Job Description
About the Company
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We are searching for an eCommerce Specialist for a growing Melbourne-based merchandising company with a portfolio of leading brands and products. As they continue to expand their digital presence, there are looking for a commercially minded eCommerce Specialist to take ownership of their online channels and help drive growth, customer engagement, and conversion.
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This is an exciting opportunity for someone who combines robust technical eCommerce expertise with a passion for online merchandising, digital marketing, and data-driven decision-making.
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About the Role
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Reporting to the Operations Manager, you will be responsible for managing and optimising their eCommerce platforms to deliver exceptional customer experiences and drive online sales performance.
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Key responsibilities include:
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Planning and executing website promotions, digital marketing campaigns, and social media activity.
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Driving SEO, SEM, user experience (UX), and conversion rate optimisation initiatives.
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Analysing website performance using Google Analytics and other reporting tools to identify opportunities for growth.
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Managing product enrichment and ensuring products are activated accurately and on time.
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Collaborating with Design and Development teams to improve website functionality and resolve issues.
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Managing and coordinating relationships with external digital marketing agencies.
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Preparing weekly and monthly trading reports and providing commercial insights to key stakeholders.
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Supporting the development and execution of the overall eCommerce strategy and KPI framework.
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About You
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To be successful in this role, you will bring:
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3+ years of eCommerce experience, ideally within a retail, merchandise, fashion, or consumer products environment.
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Proven experience managing a multi-brand and/or multi-channel online store.
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Strong knowledge of online merchandising, eCommerce best practices, SEO, SEM, UX, and conversion optimisation.
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Hands-on experience with Shopify Plus and Google Analytics.
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Demonstrated ability to analyse data and translate insights into commercial outcomes.
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Excellent communication, organisational, and stakeholder management skills.
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Strong attention to detail and a proactive, hands-on approach.
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Experience with Apparel21 or a similar ERP system will be highly regarded.
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Experience with social media management and eCommerce copywriting is highly desirable.
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📌 Ecommerce Specialist (Victoria)
🏢 Who in the Zoo Recruitment
📍 Victoria