Job Description
Gordon Digital is looking for a Senior Digital Strategist to take a portfolio of Australia's leading home builders and be genuinely accountable for what happens to them. You will set the digital strategy across paid media and SEO, direct the specialists who execute it, and be the person your clients call when they want to know what to do next.
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Working alongside our Marketing Director, you will hold your own book of ambitious builder clients and be accountable for what happens to them.
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This is a strategy and ownership role, not a button pushing ads role. Our specialists handle campaign build and SEO execution, and our production team handles video, design, web and copy. You will still get into Meta and Google optimisation yourself when an account calls for it, but that is the exception rather than your week. The bulk of your time goes on the thinking, the client, and the outcome.
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About Gordon Digital
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For more than 10 years, Gordon Digital has built its reputation as the strategy led marketing partner behind many of Australia's leading construction brands. From our Newstead office, we deliver KPI driven solutions across Paid Ads and SEO, exclusively for the building and construction industry. No generalist work. Just deep expertise in an industry we know inside out.
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We pride ourselves on combining flexibility and autonomy for our team with strong, long term client partnerships. High quality strategy. Flawless execution. Every time.
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Your typical day will be centred around these three areas
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Own the digital strategy for a portfolio of Australia's leading home builders, the brands behind some of the country's most beautiful custom and architectural homes
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Set the full strategy across paid media and SEO for our top tier clients, and the paid strategy across the rest of your book
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Build the creative strategy and messaging angles, then brief them into production




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Run campaign audits and lead quarterly strategy reviews
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Work with our Marketing Director on top level planning and the standard we hold across every account
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Client Ownership
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Own the client relationship end to end across a portfolio of roughly 12 to 16 builders
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Present performance and strategy clearly and confidently, in person and online
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Be the trusted advisor your clients turn to for direction on creative, paid media, SEO, tracking and CRM
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Own retention. If an account is drifting, you are the person who sees it first
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Directing Delivery
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Set the plan for your accounts and direct our specialists on paid and SEO execution
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Step into Meta and Google optimisation yourself when an account needs it
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Brief our copywriters, designers, content creators, video editors and web developers on what needs to be produced and why
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Interrogate the work before it goes to the client. You are the quality bar
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Analyse performance data, spot the patterns, and adjust the strategy accordingly
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Who we are looking for
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6+ years in digital marketing, with deep hands on experience in Paid Ads across Meta and Google. This is where your technical depth sits
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Strong enough SEO knowledge to build and defend an integrated strategy, and to direct a specialist on it. You do not need to be an SEO practitioner
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A strong client facing background in an agency environment, with a track record of holding your own book
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Genuine strategic instinct.



You can look at a builder's business, not just their ad account, and work out what actually needs to change
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Creative strategy instincts. You know what makes a homeowner click and what makes them sign contracts
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Solid working knowledge of GA4, GTM, and conversion tracking setup
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Understanding of landing page UX principles and what drives conversion (strategise, not design)
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Experience with GoHighLevel or similar CRM platforms
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Familiarity with ClickUp and a structured approach to managing your day
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Comfortable directing other people's work and holding a standard
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Experience in the building and construction industry is a bonus, not a requirement. We will teach you the industry if you bring the strategic thinking
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Our People
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At Gordon Digital our people are at the forefront of everything we do. Our culture places a major emphasis on career development, so every person on our team has a clear picture of what success looks like and a plan to get them to the next stage of their career.
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We are a talented team with a genuine focus on high performance, working in a growing business with all the benefits that come with it.
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The added perks of working at Gordon Digital
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Great work life balance with flexible working hours and no fixed start or finish times
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Two days a week working from home
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Quarterly Wellness Days, an extra 4 days off each year
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Quarterly team events we actually look forward to
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Paid training, growth, and progression opportunities
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A supportive and structured work environment with clear systems and processes
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A delivery model built so that you are not doing execution work at 9pm
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Strong leadership from our Marketing Director and General Manager who back their team
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Working with people who are genuinely good humans

📌 Senior Digital Strategist (Queensland)
🏢 Gordon Digital
📍 Queensland