Job Description

Sales doesn't win our biggest accounts alone — and neither does marketing. This role sits at the intersection: you're the strategic marketing partner sales leadership turns to, both for winning the pursuit in front of them and for compounding account value over years, not just quarters.

You'll own a portfolio of ANZ's largest, most strategic accounts — spanning government, financial services, and large enterprise — most with long, multi-stakeholder, procurement-heavy sales cycles. Every account has two clocks running: the pursuit clock (the deal your sales partner needs to close this quarter) and the account clock (the multi-year relationship you're building equity in). This role is about learning to run both at once, and doing it as a genuine partner to sales, not a service function they hand a brief to.

How you'll partner with sales

Fueling active pursuits

- Build and execute account-specific pipeline programs that reach the right buying-group contacts at the right moment in a live deal.
- Sit inside deal strategy with your account team — mapping stakeholders, spotting gaps, and designing the marketing moment that moves a stalled pursuit forward.
- Track and report what's working — engagement, meetings booked,



pipeline generated and progressed — so sales can see marketing's fingerprints on every deal you touch.

Growing accounts for the long term

- Build and own the multi-year ABM plan for your named accounts, aligned with sales and regional marketing leadership on where the account is headed, not just this quarter's number.
- Build and maintain account profiles, target personas, and a living database of named contacts, so the account's buying group gets sharper every quarter instead of starting from scratch.
- Look for ways to make your programs work harder over time — refining segmentation, tactics, and process as you learn what actually moves each account.

Making it real

- Partner with design, digital, and external agencies to turn account strategy into content and assets your sales team can put in front of a specific contact, at a specific moment.
- Use AI to sharpen targeting, personalize engagement at scale, and free up time for the strategic thinking a machine can't do for you.
- Be the connective tissue between your account teams and the wider marketing organization — campaigns, partner, digital, and executive marketing — so your accounts get the full weight of marketing behind them.

📌 Senior Account-Based Marketing Manager (Melbourne)
🏢 Servicenow
📍 Melbourne