- Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads, and Apple Search Ads for AU and UK markets
- Monitor campaign performance daily, identifying spend anomalies, CPA shifts, creative fatigue, and conversion rate changes
- Build and maintain weekly and monthly performance reports covering spend, CPA, conversion rates, and channel-level trends
- Use Branch attribution data to calculate true cost-per-acquisition across channels
- Coordinate with the external agency on campaign execution, creative briefs, budget pacing, and performance targets
- Conduct creative performance analysis to identify effective ad formats, messages, and hooks
- Manage campaign change logs and track performance impact
- Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences
- Use AI tools, Claude, MCP integrations, and automated reporting to accelerate analysis and automate workflows
- Support geo-level performance analysis across Australian states and UK cities
- Pull and cross-reference data from ad platforms, Branch, and the marketing database
- Proactively flag data discrepancies and attribution gaps
- Work directly with the Head of Acquisition Marketing

Requirements

- 2-3 years experience in performance/acquisition marketing, paid social, or growth roles
- Hands-on experience managing campaigns in at least two of: Meta Ads Manager, Google Ads, TikTok Ads Manager, Apple Search Ads
- Strong analytical skills and comfort working with data in spreadsheets or BI tools
- Understanding of mobile attribution (Branch, Adjust,



AppsFlyer, or similar) and differences between platform-reported numbers and MMP data
- Experience with CPA/ROAS optimisation
- Familiarity with A/B testing methodology and statistical thinking
- Comfort with AI tools such as ChatGPT, Claude, Copilot, or similar
- Strong attention to detail
- Clear written communication and ability to summarise performance for non-marketers
- Experience working with external agencies or media partners
- Exposure to app-install campaigns and mobile growth is a strong plus

Core Competencies

Demonstrates expertise in managing and optimizing paid acquisition campaigns across multiple platforms, with a robust focus on data analysis, performance reporting, and collaboration with external agencies. Proficient in utilizing AI tools and mobile attribution methods to enhance campaign effectiveness and drive growth.

Highest-signal resume keywords

- Paid Acquisition Campaign Management
- Meta Ads Manager
- Google Ads
- Mobile Attribution (Branch, Adjust, AppsFlyer)
- A/B Testing Methodology

ATS Optimization Keywords

Hard Skills

- Campaign Performance Analysis
- CPA/ROAS Optimization
- Data Analysis in Spreadsheets
- Automated Reporting
- Creative Performance Analysis

Soft Skills

- Strong Attention to Detail
- Clear Written Communication

Industry Keywords

- Performance Marketing
- Growth Marketing
- App-Install Campaigns
- Mobile Growth

Tools & Technologies

- TikTok Ads Manager
- Apple Search Ads
- AI Tools (ChatGPT, Claude, Copilot)

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📌 Acquisition Marketing Specialist (New South Wales)
🏢 Jobtailor
📍 New South Wales