About Us:

My Muscle Chef (MYMC) is Australia’s premium fresh ready-made meal and functional food and beverage company. Based in Sydney NSW, we are growing quickly to extend our position as the online direct to consumer and retail industry leader in an industry that is experiencing explosive growth.

We are for everybody, every goal. Our team is driven to find better ways to fuel active Australians from elite athletes to everyday people with award-winning, high-protein meals, snacks and drinks.

Since 2013, we have experienced continuous growth & hold enormous ambition to remain an industry leader. We are seeking high energy individuals to join our entrepreneurial team and culture to help us unlock our next phase of hyper growth.

MYMC Values:

We pride ourselves on a set of values that tangibly guide our behaviours and decisions, so we can grow the business and enjoy a world-class working experience.

- Find a Better Way.
- Walk in our Customers' Shoes. Everyday.
- Challenge Ideas and Champion Solutions.
- Integrity is Stronger than Muscle.
- Enjoy the Journey!

About the role:

We’re looking for a commercially driven Senior Brand Manager to lead product marketing across the MYMC portfolio and turn strategy into action. Reporting to the Head of Marketing, you’ll own the product portfolio, lead launches and partner with the Senior Marketing Manager to develop go-to-market campaigns that drive growth and real commercial impact.

You’ll work closely with Brand, Social, eCommerce, Finance, Innovation and R&D; to bring products from concept through to launch, ensuring every campaign is well planned and effectively executed. This is a hands-on role for someone who thrives in a fast-paced environment, manages complexity with confidence and knows how to balance creativity with commercial outcomes.

Key Responsibilities but not limited too:

Product Portfolio Management





- Manage the performance of the MYMC product portfolio across meals and non meals.
- Identify opportunities for growth, optimisation and rationalisation.
- Work closely with the Head of Marketing to prioritise product focus areas.
- Monitor product performance and provide insights to inform future decisions.

New Product Development (NPD) & Launches

- Lead the marketing workstream for new product development in partnership with Innovation and R&D.;
- Project management of end-to-end product launches managing the stage gate process across the business to support our Senior Project Manager.
- Support Senior Marketing Manager with product information to develop the go-to-market plans for product launches.
- Coordinate cross-functional teams to ensure launches are delivered on time and to a high standard.
- Ensure new products are set up for success across all channels including paid, eCommerce and retail.

Product Collaborations

- Lead the end-to-end delivery of product collaborations, including co-branded and limited edition launches.
- Partner with the Innovation and R&D; to bring collaborations to market.
- Define product positioning and brief in go-to-market plans across campaigns, eCommerce and retail.
- Track performance and optimise collaboration outcomes to drive commercial impact.

Cross-Functional Collaboration

- Act as a key connector between marketing, performance, eCommerce, Innovation and operations teams.
- Ensure alignment on product priorities, promotional calendar and campaign timing.




- Collaborate with the Senior Marketing Manager to ensure consistency in messaging and execution.
- Work closely with the Creative, Content & Community team to bring campaigns to life.

Commercial & Operational Delivery

- Manage timelines, budgets and deliverables across campaigns and launches.
- Ensure marketing activity supports broader business goals and revenue targets.
- Track and report on campaign and product performance.
- Identify opportunities to improve processes and ways of working.

Skills & Experience

- 5–8+ years experience in brand, product or marketing roles.
- Solid experience in campaign execution and go-to-market delivery.
- Experience working on product portfolios and/or new product launches.
- Highly organised with strong project management skills.
- Commercially minded with the ability to interpret data and performance.
- Strong stakeholder management and cross-functional collaboration skills.
- FMCG, food, retail or DTC experience preferred.

What we offer you:

- Flexible hybrid working with WFH options and access to our Yennora and Sydney CBD offices.
- Monday's are from Yennora with 3 other days shared between Yennora & our CBD office.
- Invest in your growth with ongoing training, development and career opportunities
- Fuel your day for just $1 with MYMC meals and snacks available on-site
- Stay active with access to our fully equipped on-site gym and on-site physio
- Feel supported with access to our confidential Employee Assistance Program (EAP)
- Save on your favourites with generous employee discounts across MYMC products
- Be part of a diverse, values-led culture where bold ideas, innovation and finding a better way are encouraged

Next Steps:

If you have successfully been shortlisted then you will be phone screened before potentially progressing through to a 2 round interview process.

📌 Senior Brand Manager (Sydney)
🏢 My Muscle Chef
📍 Sydney