Location: Redhead

Job Type: Part time, 3 days a week

Salary: $80,000 – $120,000 FTE (pro rata: approx. $48,000 – $72,000 for a 3-day week)

- Own marketing performance end-to-end — from ad spend to booked jobs

- High-impact role with clear accountability for lead volume, quality, and ROI

Join one Newcastle's leading trades businesses!

At RAE.CO Plumbing, we’re more than a plumbing business — we’re a trusted, family founded business that values genuine connection, reliability, and long-term solutions for our customers across Newcastle.

As part of our team, you’ll be joining a company built on honesty, care, and high-quality service.

We're looking for a hands-on Marketing Performance Manager to own digital and outbound marketing. This is an execution-focused role: you'll run campaigns, manage vendors, produce creative, and report on what's working — while staying closely connected to sales and customer service to keep lead volume and quality on track.

If you're comfortable moving between writing ad copy, briefing a direct mail drop, and reviewing a GA4 report without missing a beat, we want to hear from you.

What’s on offer

- Real ownership – own lead generation performance across two established businesses

- Direct impact on revenue – see your work translate into booked jobs and growth

- Autonomy to execute – test, optimise, and make decisions without layers of approval

- Strong leadership exposure – work directly with the VP Marketing and General Managers

- Growth opportunity – be part of a fast-scaling platform with long-term career upside

What you'll be doing

Digital Performance & Lead Generation

- Manage and optimise paid campaigns across Google Ads (Search, Display), Meta, and retargeting alongside our digital agency

- Own campaign structure, keyword strategy, bidding logic, and negative keyword hygiene

- Track lead volume, conversion rates, and cost-per-lead by channel; maintain a live performance dashboard

- Coordinate with the CSR team on speed-to-lead and follow-up on inbound enquiries

- Reallocate spend based on performance — act on the data,



not assumptions

Outbound Marketing & Creative

- Plan and execute email and direct mail campaigns to existing and prospective customers

- Produce easy, on-brand creative — email templates, direct mail layouts, promotional materials

- Manage email lists: segmentation by customer type, job history, and geography (HubSpot experience a plus)

- Track outbound performance: open rates, response rates, and downstream booking impact

- Align outbound activity with seasonal demand and promotions

SEO & Organic Search

- Execute against a prioritised keyword list to drive top Google rankings for high-intent local searches, alongside our agency

- Manage suburb-level content quality and Google guideline compliance

- Monitor site health via Search Console; oversee on-page optimisation (H1/H2, schema, internal linking)

- Own Google Business Profile and drive local map pack visibility

Analytics & Reporting

- Own GA4 setup and attribution integrity across all active campaigns with agency

- Pull and run reports that drive marketing decisions, lead tracking, and ROI measurement

- Maintain the ServiceTitan marketing dashboard — spend, leads, and conversion by channel

- Deliver regular performance summaries to leadership: what's working, what's not, what's next

Agency, Vendor & Sales Collaboration

- Manage day-to-day relationships with SEO and paid media agencies; hold them accountable to the data

- Work with sales and CSR teams to reduce lead leakage and improve customer experience

- Align the marketing calendar with seasonal demand and operational capacity

Lighthouse Network





- Work directly alongside the VP of Marketing at Lighthouse Service Partners level — strategic oversight and mentorship beyond a typical in-house role

- Collaborate with marketing leads across Lighthouse's portfolio of trade service businesses, sharing playbooks and benchmarks

What we're looking for

- Demonstrated experience managing Google Ads, Meta, and retargeting campaigns with measurable results

- Experience planning and executing email and direct mail campaigns, including list management (Mailchimp, HubSpot or similar)

- Comfortable producing simple creative assets in tools like Canva, and briefing designers when needed

- Working knowledge of GA4 — event tracking, attribution, reporting

- Familiarity with local SEO for multi-suburb service businesses

- Experience managing or working alongside external agencies, with the confidence to review and challenge their output

- CRM-based marketing reporting experience (ServiceTitan or similar a plus)

- Background in home services, trades, or high-intent local service businesses is an advantage, but not essential

You'll thrive here if you're

- Collaborative but self-sufficient — you manage competing priorities across the business and are comfortable being the only dedicated marketer in the room

- Analytical — you reach for the data before forming a view, and notice what others miss

- Accountable — you own results, not just activity, and surface problems early with a plan attached

- Organised — you run campaigns and vendor relationships with structure

- Commercially minded — you understand how marketing spend connects to booked jobs and revenue

Why RAE.CO?

We’re a long-established, community-focused plumbing company where people stay because they’re valued. If you’re someone who enjoys thriving in a team workplace and takes satisfaction in keeping things running efficiently and professionally, you’ll feel right at home with RAE.CO Plumbing. You’ll enjoy stability, great earning potential, and a positive workplace built on respect and professional pride.

Apply Now

Ready to take the next step in your career?

📌 Marketing Performance Manager (Redhead)
🏢 RAE.CO PLUMBING
📍 Redhead