About the Role

Superior Hair Extensions serves both B2B partners (salons, distributors, and professionals) and B2C customers globally, and we are actively scaling our digital marketing through creative-driven advertising.

We produce a large volume of video content, UGC, and product imagery, and we’re looking for an experienced Ad Creative Strategist to guide the creative direction of our advertising.

This is a strategic role only - you will not run ads or manage ad accounts. Your responsibility will be to review, critique, and guide our advertising creative to ensure our content is engaging, on-brand, and optimized for up-to-date ad platforms such as Meta and TikTok.

Role Overview

We’re looking for someone who understands high-performing ad creatives and can help us improve our advertising content across platforms such as Meta, TikTok, and other social channels.

You will review our existing creatives, identify what works or doesn’t, and guide our team on better hooks, messaging, scripts, and creative concepts.

Responsibilities
Audit and review our current ad creatives
Identify weaknesses in messaging, hooks, and storytelling
Provide feedback on video ads, UGC ads, and product imagery
Develop new ad creative concepts and angles




Help structure high-converting ad formats and scripts
Ensure ad creatives follow platform guidelines and policies
Provide creative briefs and content direction for our team to produce

Types of Content We Produce
UGC style videos
Brand-shot video content
Product imagery
Educational / transformation content
B2B content for salons and partners
B2C consumer-focused ads

Ideal Candidate
Experience creating high-performing ad creatives for ecommerce brands
Robust understanding of Meta and TikTok ad creative best practices
Experience with UGC-style ads and short-form video
Ability to analyze creatives and suggest clear improvements
Comfortable working with both B2B and B2C messaging
Experience in beauty, grooming, or cosmetic products is a plus

Deliverables
Creative audits
New ad concepts and hooks
Script frameworks for ads
Creative direction for upcoming shoots
Ongoing creative feedback

Engagement
Remote / freelance
Part time or ongoing consulting
Flexible hours

To Apply

Please include
Examples of ad creatives you’ve worked on
Case studies or results (if available)

• • Your experience working with ecommerce or DTC brands

📌 Ad Creative Strategist Ecommerce –b &c Sydney
🏢 Superior Hair Extensions
📍 Sydney