05 Sep
|
Goldie + Ace
|
Melbourne
05 Sep
Goldie + Ace
Melbourne
Job Description
Goldie + Ace is looking for a commercially minded, growth-focused Marketing Manager to lead our global marketing strategy.
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This role is about increasing our reach, brand awareness and exposure, attracting new customers and stockists, and building stronger engagement with the people who already know and love the brand.
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This is both a strategic and hands-on executional role working across both ecommerce Retail and Wholesale, recognising that the Australia and International markets require different approaches, channels and opportunities.
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Based at our Port Melbourne head office, you'll own the marketing plan and performance, working closely with our Sales and Brand teams to bring activity to life.
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What you'll own
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Develop and execute the global marketing strategy across Australia and International.
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Bring fresh, innovative and out-of-the-box ideas to how we market our products and brand, identifying new ways to create cut-through, reach current audiences, build loyalty and generate conversation.
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Drive audience growth, brand awareness, reach and customer acquisition across Retail and Wholesale.
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CRM management across email and SMS, including database growth, segmentation, retention and loyalty.
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Lead performance marketing including paid media strategy, budgets, optimisation and performance.
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Plan marketing activity around collection launches, campaigns, promotions, events and key trading moments.
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Lead social strategy, PR, influencer, creator and seeding initiatives to grow brand exposure and sales.
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Maximise leverage opportunities around partnerships, licences, collaborations, events and activations.
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Manage marketing budgets, KPIs and reporting, using performance insights to continually refine the marketing mix and grow reach and sales.
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About you
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You're a commercial and innovative growth-minded marketer who can think strategically while still being comfortable getting into the detail and making things happen.
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4+ years experience in a similar marketing role, ideally within a consumer, retail or ecommerce brand
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Experience with Shopify and Klaviyo would be advantageous
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Exceptional communication and negotiation skills (you're equal parts charming and commercial)
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Strong analytical skills and understanding of performance marketing metrics and measures
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A roll-up-your-sleeves, lead-from-the-front kind of approach
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Most importantly, you'll be excited by the opportunity to help take an established Australian brand to a much bigger global audience.
📌 Marketing Manager (Melbourne)
🏢 Goldie + Ace
📍 Melbourne