Marketing Manager - St Hilda's School, Gold Coast
ANZUK Executive invites applications for the position of Marketing Manager at St Hilda's School, an independent Anglican day and boarding school for girls from Pre-Prep to Year 12.
The School
Located on Queensland's Gold Coast, St Hilda's School is recognised for its strong academic outcomes, innovative learning environments and commitment to educating the whole person.
Grounded in Anglican traditions, the School seeks to nurture active citizenship and equip students with the knowledge, skills, voice and faith to thrive in a rapidly changing world. St Hilda's provides a rigorous, active, creative and innovative learning environment, complemented by diverse co-curricular and extra-curricular opportunities.
The School's motto, Non-Nobis Solum - Not for Ourselves Alone, reflects its commitment to service, leadership, community and the development of young women who make a positive contribution to the world.
The Role
The Marketing Manager provides strategic leadership across the School's marketing and communications function, working closely with the Director of Business and Operations, Principal and senior leadership team.
The role is responsible for developing and delivering marketing strategies and campaigns that strengthen the School's brand, enhance its market position and effectively communicate the St Hilda's story across a diverse range of audiences and platforms.
With responsibility for the School's digital presence, social media, media engagement, publications and marketing content, the Marketing Manager will ensure a consistent and compelling brand across all channels. The role also leads and supports the Marketing team, including the Digital Marketing and Content Creator.
This is an opportunity for an experienced marketing professional to combine strategic thinking with creativity, strong communication and hands-on delivery in a dynamic school environment.
Key responsibilities include:
Developing and delivering the School's strategic marketing plan and marketing budget
Leading marketing initiatives that support the School's strategic priorities,



vision, mission and values
Overseeing the annual Communications Plan, including media releases, publications and brand alignment
Protecting and strengthening the St Hilda's brand and strategic positioning in the market
Managing the School's marketing and advertising activities across traditional and digital channels
Overseeing the development of high-quality and visually compelling content across websites, newsletters, social media, publications and stakeholder communications
Leading email marketing campaigns, including segmentation, A/B testing and performance analysis
Overseeing the School's website, app and social media channels
Coordinating graphic design requirements across internal and external providers
Ensuring consistent application of the School's Style Guide and brand standards
Overseeing photography, videography and the School's visual portfolio
Supporting media engagement and the production of written and digital publications
Preparing reports for the Principal, School Council and Foundation Board on marketing and brand initiatives
Leading, coaching and developing the Marketing team
Ensuring high-quality and timely delivery of marketing projects and communications across the School
About You
The successful candidate will be a creative, strategic and highly organised marketing professional who demonstrates:
Robust experience in marketing, communications, brand management or a related discipline
Excellent written and verbal communication skills, with exceptional copywriting, editing and proofreading capability
Demonstrated ability to develop engaging, platform-appropriate content across digital and traditional channels
Strong understanding of social media platforms,



trends and best-practice content strategies
Experience managing multiple marketing projects, priorities and deadlines within a dynamic environment
Strong stakeholder engagement and relationship-building skills
Demonstrated ability to work both autonomously and collaboratively across an organisation
A proactive approach to problem-solving, with strong attention to detail
Experience using Adobe Creative Suite and Canva to produce high-quality content
Graphic design and video editing capability
A professional, confident and service-oriented approach
The ability to adapt and pivot in response to changing priorities
Alignment with the vision, mission and values of St Hilda's School
Qualifications and Requirements
Bachelor's degree in Marketing, Communications or a related field
Demonstrated experience in marketing and communications, including digital and social media
Experience with Adobe Creative Suite, Canva and/or Final Cut Pro
Experience creating compelling and on-brand social media content across platforms including Instagram, Facebook and LinkedIn
Experience with social media management tools and an understanding of current digital marketing trends
Previous experience in a school or education environment is advantageous
Intermediate-level Microsoft Office skills
Current Driver's Licence
Blue Card (Working with Children Check) - current or eligible to obtain
Why Join St Hilda's?
Strategic marketing leadership role within a leading independent school
Opportunity to shape and strengthen the School's brand and market position
Lead marketing, communications, digital and social media strategy across the School
Work closely with the Principal, senior leadership team and key stakeholders
Lead a dedicated Marketing team and collaborate across the wider School community
Join a values-driven Anglican school committed to innovation, excellence and the development of young women
Outstanding Gold Coast location
Commencement date:
By negotiation
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📌 Marketing Manager - St Hilda'S School, Gold Coast (Queensland)
🏢 anzuk Education
📍 Queensland