Job Description
Onsite: Pakenham
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Full-time Monday- Friday 9:00am-5:00pm
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$80,000–$90,000 per year + Salary
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We're a premium Australian instant noodle brand launching early ****, built to turn heads at home, with the brand launching into China shortly after. We're hiring our first-ever dedicated social media lead to own the content, the platforms, and the community across two brands our food brand and our sports partnership brand — from day one.
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This isn't a "schedule-the-posts-someone-else-planned" kind of job. You shoot it, you edit it, you post it, and you help decide where it goes next. If you've ever watched a brand's socials and thought "I could do this so much better" — this is your shot!
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What You'll Do
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Run our TikTok, Instagram, Xiaohongshu (RedNote), Facebook and YouTube day to day — across both brands
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Plan, shoot and edit short-form video that actually feels like content people want to watch, not an ad
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Build a content calendar around product launches, sampling events, sponsorship moments and seasonal chaos
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Engage with our community — reply to comments, build real relationships
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Find and work with KOLs and micro-influencers, especially on RedNote
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SEO smarts — keyword-aware captions, hashtag strategy, making sure people can actually find us
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Report weekly on what actually matters — hook rate, retention,



CTR — not just "we got a lot of likes"
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You Must Have
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Skilled or native fluency in Mandarin and English
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Actual hands-on experience running a Xiaohongshu (RedNote) account
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A genuine love of both food and sports!
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What Else You'll Bring
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Runs on the board managing brand social accounts — food, lifestyle, FMCG or sports/sponsorship content all count
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A working sense of SEO and discoverability
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Editing chops: hooks that stop the scroll, retention editing, smart CTA placement
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You live in CapCut, Photoshop, Canva, Meta Business Suite/Ads Manager and TikTok Ads Center
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You read the data and actually change your strategy
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Happy to be based out of our Pakenham HQ
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Nice To Have
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Premiere Pro or After Effects for the fancier long-form stuff
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Can write a caption or ad line that doesn't sound like a robot wrote it
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What's On Offer
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Be our very first social hire, across two brands, built from scratch real ownership, real creative freedom, a direct line to the people actually making the calls
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You won't be a one-person army forever — as we grow, we're adding dedicated filming/editing support so the whole world doesn't rest on your shoulders
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Content created here reaches audiences in Australia and across China
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📌 Social Media & Content Lead (Melbourne)
🏢 Ballarat Food Group
📍 Melbourne