Highly strategic role, leading end to end Loyalty development Working directly alongside the eCommerce Director, with incredible mentorship Build on phenomenal trade results, with strong repeat purchase rates The opportunity to take full ownership all end to end CRM Loyalty activity for one of Australia's biggest health wellness business.
The #1 leader in their category, with a devote customer base, high repeat purchase rates a very loyal following.
The Role: Working directly alongside the Director of eCommerce, Head of Digital Marketing and wider eCommerce Marketing teams, you will be responsible for end to end CRM Loyalty activity.
You'll lead strategic planning and execution across the customer journey map, customer engagement retention, Email, SMS push notification campaigns, as well as the Loyalty Program.
You will have a deep data-driven focus, develop out new customer segmentation work, automations relevancy programs to drive strong retention database growth, keeping the business one step ahead of the market.
Essential Skills Responsibilities: Demonstrated background in CRM, Lifecycle Marketing Retention roles, ideally within the Retail Consumer industries Strong, hands on experience with managing Customer Data platforms, with exposure to multiple CRM systems, such as Salesforce, Klaviyo, Emarsys, Yotpo or similar Deep data segmentation experience and the ability to map out build new journey flows A highly analytical, data-driven focus, working across large databases, analysing and interpreting trends identifying new areas of opportunity A solid commercial mindset and the ability to work cohesively with the wider Marketing,



Digital eCommerce team to deliver a strong brand identity tone of voice across all channels Strong experience with A/B Testing, driving innovation a test learn mentality Solid experience in managing Loyalty Program activity - even better if you've been a part of the build out The Benefits Why You'll Love this Role: Joining the #1 business in the Health Wellness category, building on phenomenal results enabling the customer to truly live their very best life Be part of a company culture that's built on innovation, forward-thinking and a test learn approach - actively investing in AI automation as a core part of the business Working alongside some of the best brightest minds in Digital Marketing, with strong, direct mentorship from the Director of eCommerce Strong WFH flexi-working hours, with interstate travel The chance to really shape drive the next phase of CRM Loyalty growth - this role is far from BAU Exposure to wider Digital Transformation projects on the roadmap the chance to be at the forefront of project planning Additional employee benefits, discounts product allowances across a huge portfolio of product within the Health, Wellness Lifestyle categories Be part of a culture that celebrates encourages an active lifestyle - health wellbeing really is the #1 priority Opportunity to shape, build develop the CRM function from the ground-up, rather than inherit an existing strategy The chance to gain international market exposure joining at an exciting time of new market launches Excited?
You should be!
If this sounds of interest, please get in touch today apply or send your resume to Charlotte - ******************************

📌 Crm & Loyalty Manager (New South Wales)
🏢 JIVARO recruitment
📍 New South Wales