Job Description
Overview
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Work for a global FMCG company with some of the world's most trusted and iconic brands. Be part of an exciting business where employees are recognised and growth opportunities is supported.
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At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we'll make a positive impact for good. Because when we Dare for Better, we can smile at what's next. For our careers, families, communities and the planet.
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The position partners closely with the ANZ Executive Leadership Team and key functional leaders across marketing, supply chain, sales, finance, R&D; and insights to drive profitable growth for PepsiCo & customers.
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For you:
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Competitive benefits package:
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Annual bonus
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Car allowance p.a.
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Discounts onScoopon, Luxury Escapes, Asahi Beverages portfolio
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Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
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Lease Plan
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Health & Wellness programs:
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Discounted private health insurance
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Financial coaching
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Counselling sessions
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Flu vaccinations
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Skin checks
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Professional development programs
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Global career opportunities
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Job Overview:
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Reporting to the Marketing Manager – Red Rock Deli & BFY, this highly autonomous Brand Manager role will be leading the Better For You Portfolio (BFY) across Sunbites and PopCorners with end-to-end ownership of brand strategy, communications, innovation, commercial delivery and performance tracking. The role is accountable for shaping the local growth agenda for two priority Better-For-You brands, translating consumer, category and commercial insight into clear strategic choices, compelling brand plans and disciplined execution that unlocks sustainable growth.
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Responsibilities
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Drive Brand Growth
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Synthesise consumer, shopper, category and commercial data from multiple sources to identify sharp brand insights, growth opportunities and clear strategic actions.
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Develop brand and category growth plans for Sunbites and PopCorners using the Growth Navigator model, delivering AOP volume, net revenue, share and profit growth while building long-term brand equity.
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Independently shape the local growth agenda for both brands, bringing strong strategic judgement, confidence and commercial rigour to recommendations and decision-making.
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Drive strong cross-functional collaboration and brand custodianship, balancing long-term growth plans with short-term business objectives.
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Develop and deliver compelling brand presentations for senior leaders, cross-functional teams and retail partners to secure alignment, buy-in and executional ownership.
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Product Innovation and Commercialisation
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Lead the development of local innovation pipelines in partnership with R&D;, insights, category, commercial teams and external research partners to unlock incremental brand growth.
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Own product and packaging innovation for Sunbites across salty and biscuit aisles, and for PopCorners across relevant formats, subranges and pack propositions.
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Lead cross-functional project delivery through stage gate, aligning sales, category, R&D;, RMM, finance and insights to deliver launches on time, in budget and with clear success measures.
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Lead monthly performance tracking for Sunbites and PopCorners leveraging Circana, brand scorecards, Synergy and Quantium to translate performance into action plans that optimise investment, execution and future growth.
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Manage the A&M; budget and related processes within PepsiCo controls and taxonomy frameworks, ensuring accurate tracking, disciplined spend and clear ROI focus.
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Creative and Activation Development
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Lead the development and execution of brand communications and activation platforms for Sunbites and PopCorners, ensuring plans are distinctive, insight-led, category-relevant and designed to drive penetration.
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Create clear, compelling briefs for creative, media, PR agencies, translating business challenges into strong creative and commercial outcomes.
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Deliver integrated plans across paid, owned, earned, shopper, in-store, experiential and digital touchpoints, ensuring each initiative has clear objectives, measures and optimisation plans.
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Manage creative development, production, media planning, budget, timing, business sell-in and post-campaign analysis to ensure best-in-class work that builds equity and drives growth.
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Use key brand performance and ROI tools, including Kantar BMS, Circana, Synergy and Quantium, to evaluate activity, identify learnings and drive continuous improvement.
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Manage relationships with packaging, research, media, creative, social and activation agencies to ensure projects and campaigns are delivered to a high standard, on time, on budget and optimised for launch.
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Demonstrate and promote a commitment to health, safety and welfare across all projects, agency partnerships and activations.
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Qualifications
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5–7 years of brand management experience in the Australian market, preferably within FMCG.Proven experience in brand planning, insights-driven decision making, and managing multiple priorities.Ability to work autonomously, set direction, influence stakeholders, and make recommendations.
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Experience leading new product development and innovation through stage-gate processes.
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Strong expertise across marketing disciplines, including media, digital, social, communications, research, and agency management.
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Proficiency in data analytics (Circana/Nielsen), performance diagnosis and commercial decision making, with solid financial and P&L; acumen.
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Excellent presentation, communication, and stakeholder management skills, with the ability to influence cross-functional, regional, and global teams.
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📌 Brand Manager - Sunbites & Popcorners (New South Wales)
🏢 Pepsico
📍 New South Wales